Data-Driven Marketing
March 27, 2011 by Daron Babin
Filed under Episodes
Data is a commodity…value is in the analysis is a message Jeff Adelson-Yan follows as Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions.
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SES New York 2010 Preview: Google Analytics Evangelist Avinash Kaushik
March 3, 2010 by Daron Babin
Filed under Episodes
Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.
Kaushik expands on how you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI.
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Dan Siroker SES Chicago 09 Keynote
December 9, 2009 by Daron Babin
Filed under Episodes
Dan Siroker is a web entrepreneur, known for leading the analytics team for the Barack Obama presidential campaign and his work as the Deputy Director of New Media on the presidential transition team.
Dan focuses on how the Obama campaign used data to win the presidential election.
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WordStream Keyword Management
August 25, 2009 by Daron Babin
Filed under Episodes
WordStream is a keyword management application/tool that helps you to aggregate millions of keyword opportunities from your own Web analytics data and WordStreams keyword suggestion tools. Wordstream founder Larry Kim tells us all about it.
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