Attribution Analytics and the Purchase Path

August 25, 2010 by  
Filed under Episodes

ClearSaleing CIO and co-founder Adam Goldberg discusses the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics.

SES Chicago 2009 Preview-Search Analytics

November 13, 2009 by  
Filed under Episodes

Web Analytics Association Chairman Jim Sterne previews the SES Chicago Analytics, Conversion and Attribution Track on Search Analytics, plus he characterizes analytics as insight into human behavior.

Media Optimization and Conversion

December 15, 2008 by  
Filed under Episodes

Media Optimization and Conversion is the focus of Livemercial, which specializes in designing IAB compliant creative with flash, video or still image elements for each media placement including direct response single product ecommerce sales, m-commerce, ivr and streaming video hosting. They also handle the As Seen On TV Affiliate Network