Attribution Analytics and the Purchase Path
August 25, 2010 by Daron Babin
Filed under Episodes
ClearSaleing CIO and co-founder Adam Goldberg discusses the purchase path, the chronological sequence of events that take place prior to conversion, and attribution analytics.
Podcast: Play in new window | Download
SES Chicago 2009 Preview-Search Analytics
November 13, 2009 by Daron Babin
Filed under Episodes
Web Analytics Association Chairman Jim Sterne previews the SES Chicago Analytics, Conversion and Attribution Track on Search Analytics, plus he characterizes analytics as insight into human behavior.
Podcast: Play in new window | Download
Media Optimization and Conversion
December 15, 2008 by Daron Babin
Filed under Episodes
Media Optimization and Conversion is the focus of Livemercial, which specializes in designing IAB compliant creative with flash, video or still image elements for each media placement including direct response single product ecommerce sales, m-commerce, ivr and streaming video hosting. They also handle the As Seen On TV Affiliate Network
Podcast: Play in new window | Download
