Budgeting for SEO, PPC and content; Creating Content at Scale for large SEO projects with Phillip Thune, the CEO of Americas for TextBroker.
Optimizing Landing Pages for Conversion and Revenue; Conversion Optimization and its growing popularity for search marketers. We discuss how to get results from Inbound, Content, and Organic Marketing and how to get the best results from landing pages with Chris Goward, the Co-Founder and CEO of WiderFunnel Marketing Optimization.
Social Media on a Budget, Community Engagement and Content as we hear from Red Roof Inn Social Media Manager Kevin Scholl. Learn how popular hotel chain utilizes social media, engages their customers and how they offer specialized content like their RedRoofLuvsPets Facebook community.
Topher Kohan, SEO Manager for CNN, discusses his experience at SES San Francisco 2010, plus he tells us about News Search Optimization and best practices for publishing more searchable, well-written content.
Christina Zila is manager of TextBroker, a site that helps writers earn money by writing high quality articles for their clients. Christina discusses the importance of content keywords and quality for conversion.
Eric Enge, President of Stone Temple Consulting, talks about his new book The Art of SEO that he co-penned with Stephan Spencer, Rand Fishkin and Jessie Stricchiola. He also discusses his participation on the SES Chicago 2009 panel presentation on Duplicate Content and Multiple Site Issues.
Rae Hoffman is CEO and Co-Founder of Outspoken Media, which offers clients a comprehensive mix of SEO consulting, social media services, content creation, online reputation management, affiliate marketing and SEO training services.
Keywords and Content and the Search Where to Next panels to be held at SES San Jose 2009 are previewed by Anne Kennedy, SES Advisory Board and Managing Partner and Founder, Beyond Ink.
Andrew Goodman tells us about the Originality and Content that makes SES Toronto unique, plus he elaborates on the change of venue.