SES SF 2011 Preview: Video-Based Usability and Remote Testing

August 15, 2011 by  
Filed under Episodes

Alejandro Rivas-Micoud is CEO of Userlytics, a video-based usability and remote testing platform. We also learn about the launch of their new enterprise platform, which allows marketers, UX designers and software developers to test their campaigns, apps, websites and digital properties.

DoubleClick Search New And Improved

March 28, 2011 by  
Filed under Episodes

DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.

Search Engine Marketing Call to Action

December 20, 2009 by  
Filed under Episodes

Bill Hunt, President of Back Azimuth Consulting, discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.

NVI Solutions and Their Shirts

December 17, 2009 by  
Filed under Episodes

NVI Solutions Director Sales & Communications Nicolas Cossette is responsible for all sales activities, public relation campaigns and external communications, and he tell us us about how the company specializes in Web Design, SEO Internet Marketing & Social Media for Websites, and how they sport eye catching schwag shirts at SES Chicago 2009.

Rough Year in Search

August 24, 2009 by  
Filed under Episodes

Bill Leake of Apogee Search tells us about the upsides and downsides of search that they have encountered in 2009, and how they have they have maintained their search campaigns with their clients.