SES New York 2010 Preview: Google Analytics Evangelist Avinash Kaushik

Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.

Kaushik expands on how you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI.

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Analytics Importance to State of Search

John Marshall, SES Advisory Board and CTO, Market Motive, give his take on the State of Search Marketing and how analytics research is being used as a measure for success.

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SES Chicago 2009 Preview-Search Analytics

Web Analytics Association Chairman Jim Sterne previews the SES Chicago Analytics, Conversion and Attribution Track on Search Analytics, plus he characterizes analytics as insight into human behavior.

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WordStream Keyword Management

WordStream is a keyword management application/tool that helps you to aggregate millions of keyword opportunities from your own Web analytics data and WordStreams keyword suggestion tools. Wordstream founder Larry Kim tells us all about it.

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Investing in Analytics

Omniture EVP of Business Development John Mellor breaks down how search marketers can get the most of investing with Omniture with analytics, plus he reflects on the keynote conducted by company cofounder Josh James.

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