She also explains why she says Social Media without a business goal, established metrics and analytics is pointless.
Engaging and Converting on Search Traffic, Leveraging Ad Campaign Performance Data and Analytics, with Avinoam Zelenko, Head of Keyword Lift and Analytics Driven Engagement for LivePerson.
Discussing Acting on your analytics, Landing page optimization, Testing and validating your initiatives with Nathan Richter, Strategic Service Director with Monetate, specializing in testing, targeting, and personalization of websites.
Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors.
With all this new technology, Eli offers advice on analytics and SEO results, as well as a budding group of programs to manage all this information to position your company for success.
The search and display platforms of ads are becoming closer and closer. Rob Rasko is President and COO of CPX Interactive, with a great deal of knowledge on just how to consolidate partners for any large ad campaign.
The online display advertising landscape is significantly over crowded. Consolidation will occur around those companies that can communicate how they represent a fully integrate solution for advertisers and publishers.
How do you adapt to the content farmer/panda update? What counts as spam when it comes to duplicate content? Brian Ussery is one of the leaders in SEO as CTO of Search Discovery Inc, and knows how to answer these questions.
Brian’s here to give you some tips on Technical SEO, Google Webmaster Tools, and that making sure you have great original content is the way to keep yourself ahead of the curve.
Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.
Kaushik expands on how you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI.
John Marshall, SES Advisory Board and CTO, Market Motive, give his take on the State of Search Marketing and how analytics research is being used as a measure for success.
Web Analytics Association Chairman Jim Sterne previews the SES Chicago Analytics, Conversion and Attribution Track on Search Analytics, plus he characterizes analytics as insight into human behavior.
WordStream is a keyword management application/tool that helps you to aggregate millions of keyword opportunities from your own Web analytics data and WordStreams keyword suggestion tools. Wordstream founder Larry Kim tells us all about it.