Retargeting Tactics and Campaigns
March 30, 2011 by Daron Babin
Filed under Episodes
Advertisers should be skeptical about the reach claims of ad networks, and John Kelly, Vice President of Criteo is here to explain just why proper retargeting campaigns and tools are important for advertisers.
Retargeting will become standard online practice within 2 years. Learn the skills to prepare you for staying at the cutting edge of Ad Networks.
Podcast: Play in new window | Download
BlogsVertise
March 30, 2010 by Daron Babin
Filed under Episodes
Jessica DelBalzo introduces us to BlogsVertise, which provides a way for advertisers to begin advertising on blogs and reach the blogging community.
Podcast: Play in new window | Download
Market Research for Search Engine Advertisers
December 18, 2009 by Daron Babin
Filed under Episodes
Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.
Podcast: Play in new window | Download
