About SES Conference and Expo Coverage

SES is the leading global event series about search and social marketing. Focusing on tactics and best practices, SES events bring together thought leaders and industry experts—from private consultants to representatives from the search engines themselves—to provide YOU with the skills to succeed in online marketing.

Latest Show Episodes & Updates

Using Google AdWords Strategy in Microsoft AdCenter
Air Date: March 30, 2012

How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter. We also hear about Acquisio acquiring ClickEquations with their VP Marketing and Co-founder Marc Poirier.



Setting Up A Paid Search Account
Air Date: March 30, 2012

Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM, a boutique company specializing in marketing campaigns on search engines, optimization, and web analytics.



Vivastream In-Event Professional Networking and Social Navigation
Air Date: March 30, 2012

Vivastream Founder Kyle Morehouse introduces us to his action-centric social web platform for in-event professional networking and social navigation.



Search and Social Integration; SOPA Blackout Lessons Learned
Air Date: March 30, 2012

Integration of search marketing and social media, Lessons learned from the SOPA blackout and Googles privacy initiatives and other recent algorithm changes. That and more with Jeff MacGurn, vice president, earned media services for Covario.



Google Analytics Integration
Air Date: March 30, 2012

Experienced SEO and social media specialist Steve Lock tells us about his work with AnalyticsSEO, which integrates Google Analytics with a comprehensive suite of online SEO tools for campaign management.



Advanced Keyword Modeling; Paid and Organic Search
Air Date: March 30, 2012

Advanced keyword modeling, Paid and Organic Search collaboration and keyword data drilling. These and more are discussed with SES Advisory Board and President of Back Azimuth Consulting, LLC, Bill Hunt.



Usability, Duplicate Content and Lost Link Equity
Air Date: March 30, 2012

Usability from mobile to real world application, Loss of Google Webmaster Tools data, changes in localization/personalization and duplicate content are all covered as we speak with Jenny Halasz with JLH Marketing, Inc.



SEO, Social Media and PPC Tools
Air Date: March 29, 2012

SEO, Social Media and PPC Tools all in one as we learn about the expansion of Raven Tools toolset, and their real-time social media tools overhaul with Raven Tools User Experience Manager Alison Groves.



Competitive Link Intelligence, Advanced Link Building and Advanced Link Analysis
Air Date: March 29, 2012

Competitive Link Intelligence, Advanced Link Building and Advanced Link Analysis with cognitiveSEO.com Founder and Chief Architect Razvan Gavrilas.



Cracking the Pinterest Code; Enterprise Link Building
Air Date: March 29, 2012

Pinterest Marketing, Cracking the Pinterest Code and Enterprise Link Building with Chris Bennett, the founder of 97th Floor, which specializes natural link building, blog outreach, infographics, infoactives and Pinterest marketing.