Latest Show Episodes & Updates
Managing Online ReputationAir Date: March 29, 2011
Charlie Cole, VP Online Marketing of Lucky Brand Jeans, discusses his participation on the SES New York 2011 presentation entitled Managing Your Online Reputation.
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Air Date: March 29, 2011
Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising.
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Air Date: March 29, 2011
Jim Yu, CEO and Founder of <BrightEdge is ready to tell you how to drive SEO performance across a company, scaling, and focus on making sure SEO practices and techniques are white-hat. He also gives his best practices for SEO practitioners to unite their metrics with company goals.
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Air Date: March 29, 2011
UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies.
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Air Date: March 29, 2011
Location 3 Media Founder Andrew Beckman discusses his SES New York 2011 presentation on Local 2.0: The Evolution of Local Search where he discusses how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines.
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Air Date: March 28, 2011
DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3.
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Air Date: March 28, 2011
Emilio Amodei, founder of BlogVertise, speciallizing in helping bloggers monetize and fit into their niche in the online space for free.
Emilio explains how bloggers can simply wait for the offers from advertisers to come in after registering for free.
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Air Date: March 27, 2011
Data is a commodity…value is in the analysis is a message Jeff Adelson-Yan follows as Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions.
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Air Date: March 27, 2011
Chango Chief Revenue Officer Dax Hamman discusses Search Retargeting and how under utilized it is, and how for certain companies it is the strategy to lead them into new areas of business.
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Air Date: March 25, 2011
Duncan Watts is the principal research scientist at Yahoo! Labs. He will offer a sneak peek into his forthcoming book Everything Is Obvious: Once You Know the Answer. He explains how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do.
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