About SES Conference and Expo Coverage

SES is the leading global event series about search and social marketing. Focusing on tactics and best practices, SES events bring together thought leaders and industry experts—from private consultants to representatives from the search engines themselves—to provide YOU with the skills to succeed in online marketing.

Latest Show Episodes & Updates

SES San Francisco 2012 Preview: Spy Vs. Spy: Search Marketing Competitive Analysis
Air Date: July 31, 2012

Spy Vs. Spy: Search Marketing Competitive Analysis is featured on this SES San Francisco 2012 Preview with Justin Fried, the media director of TPG Direct.



Where is Search Going in 2012? Organic and Paid Together at Last;
Air Date: April 6, 2012

Where is search going in 2012? Organic and Paid Together at last; SEO Opportunity Forecasting with founder and CEO of BrightEdge Jim Yu.



Why Local Search Leads to Higher ROI
Air Date: March 31, 2012

Why Local SEO has higher ROI than any other marketing program and why small businesses are ahead of large enterprises when it comes to Local SEO with Steve Yeich, CEO of Local Splash .



Taking Stock With Your Customers
Air Date: March 31, 2012

Taking Stock With Your Customers as we hear from SearchMetrics CTO Marcus Tober, who explains how his company found success thanks to investments from their clientele.



Google Venice Update and Impact on Content
Air Date: March 31, 2012

Textbroker CEO-Americas Phillip Thune discusses the Google Venice Update, in which Google is weighing local content more heavily on broad search queries.



SEM and Mobile Ad Networks in China
Air Date: March 31, 2012

Talking SEM, Mobile Ad Networks and Direct Response Marketing in China with Zhaohui Tang, the CEO of adSage .



Enterprise Press Release Tips
Air Date: March 31, 2012

Enterprise Press Release Tips for getting a reporter to read a press release that he or she will want to talk to you about. This and more are discussed with Peter Shankman, Founder of Help a Reporter Out and Vocus Small Business Evangelist in Residence.



Paid Search Competitive Analysis; Metrics for SEO
Air Date: March 31, 2012

Paid Search Competitive Analysis; Metrics for SEO discussion with Suren Ter, Team COO of SEOquake (makers of the competitive keyword research tool SEMRush).



Benefits from Participating in Awards
Air Date: March 31, 2012

Why companies enter an award competition? How can individuals benefit from participating in the award programs? Web Marketing Association President William Rice discusses these plus the announcement of First Annual MobileWebAward Competition for mobile websites and apps and a call for entries into the 16th Annual WebAward Competition for website development.



Content Strategy and User Behavior
Air Date: March 31, 2012

Content Strategy, User Behavior; Creating engaging and shareable content with SlingshotSEO Search Media Creative Consultant Rasheité Radcliff.