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About Search Engine Strategies Conference

Search Engine Strategies is the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues. The events below will teach you everything you need to know from the top experts in the field, along with information from representatives of the search engines themselves. Learn more about our specific upcoming events below or click here for a more in depth understanding of the conference & expo series.

Latest Show Episodes & Updates

SEM in the Retail Vertical
Air Date: August 22, 2011

Dave Anna, Partner, Marketing Execution and Measurement at Rosetta, discusses his participation on the SEM in the Retail Vertical session at SES San Francisco 2011, where they discussed how different category owners, vendors, marketing groups, and agencies can work together to align towards high performing campaigns and Web properties.



CrowdSource Scalable Workforce
Air Date: August 22, 2011

Learn about CrowdSource Scalable Workforce software, a platform designed to enhance Amazons Mechanical Turk. CrowdSource CEO Stephanie Leffler discusses their additions to the platform including worker profiles and a self-service solution, which will allow CrowdSource clients to connect directly with workers from the beginning of a project to the end without the intervention of a CrowdSource team member.



Meaningful SEO Metrics: Going Beyond the Numbers
Air Date: August 19, 2011

Director of SEO at Business Online Ray Catfish Comstock focused on key metrics and reporting on the SES San Francisco 2011 panel on Meaningful SEO Metrics: Going Beyond the Numbers. He talks about how to tell if youre winning or losing with a three phased approach. Performance, opportunity and prioritization.



Driving Traffic and Sales by Enabling Consumer Trust
Air Date: August 19, 2011

We hear how Symantec products help drive more traffic and website sales through enabling consumer trust with Michael Lin, Senior director of Symantecs SSL business Unit. We also learn about their Seal in Search Program, and the latest marketing push on their VeriSign Secure Seal and EV SSL.



SES SF 2011 Preview: Importance of Good, Fresh Content
Air Date: August 15, 2011

Phillip Thune, CEO-Americas of TextBroker, discusses Importance of good, fresh content for every website, especially with recent changes by Google to its Panda algorithm, ways to manage content creation, including importance of speed and quality and finally the value of unique content for ecommerce companies.



SES SF 2011 Preview: Video-Based Usability and Remote Testing
Air Date: August 15, 2011

Alejandro Rivas-Micoud is CEO of Userlytics, a video-based usability and remote testing platform. We also learn about the launch of their new enterprise platform, which allows marketers, UX designers and software developers to test their campaigns, apps, websites and digital properties.



SES San Francisco 2011 Preview: Conversion Triggers
Air Date: July 31, 2011

Personal Life Media founder Susan Bratton previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers- – Persuasion Strategies for Digital Marketers.



SEO Cloud And The Future Of SEO Revenue
Air Date: March 30, 2011

Seth Besmertnik leads corporate strategy and develops strategic partnerships for Conductor. As the world of SEO moves forwards, Conductor is releasing new programs to help optimize your conversions and business metrics.



Reputation Management and Your Online Persona
Air Date: March 30, 2011

Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She’s here to answer a few questions about how to keep your personal branding managed.



The Future of Search
Air Date: March 30, 2011

Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors.



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