Latest Show Episodes & Updates
Acting on Analytics; Testing and Validating InitiativesAir Date: August 24, 2011
Discussing Acting on your analytics, Landing page optimization, Testing and validating your initiatives with Nathan Richter, Strategic Service Director with Monetate, specializing in testing, targeting, and personalization of websites.
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Air Date: August 24, 2011
We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash.
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Air Date: August 24, 2011
Hear about the increasing important role of the content professional in the post-Google Panda world, The emergence of a new breed of marketer: the content engineer, which combines content marketing, web analytics and SEO and how creativity without conversions equals zero.
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Air Date: August 24, 2011
AdManager is an online tool from American Express OPEN that can help maximize the effectiveness of display advertising so you can attract new customers and increase sales. Search Manager is a tool that manages all your pay-per-click campaigns in one place with daily performance recommendations, keyword bulk editing, automated bid management and customized reporting. Alex Sepulveda, Search Engine Marketing Specialist and American Express Representative, fills us in on both.
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Air Date: August 24, 2011
Transparent Search Engine Results, and how is that different from all of the other SEO Tools with Scott Stouffer, Co-Founder and President, Technology for SEOEngine. Scott also fills us on their unique search engine and how former Yahoo! Search Executive Larry Cornett has recently joined their first advisory board.
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Air Date: August 23, 2011
Why businesses need to understand the power of content marketing, How to discover content ideas for your business and the power of long tail keywords and How to use Facebook as a content vehicle to market your business. We discuss this and more with Arnie Kuenn, President of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing.
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Air Date: August 23, 2011
Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search.
He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use.
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Air Date: August 22, 2011
Duane Forrester, Senior Product Manager with the Bing Webmaster Program, discusses Content Optimization, search and social are overlapped and why you should not keep your program separated.
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Air Date: August 22, 2011
Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution.
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Air Date: August 22, 2011
Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role.
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