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About Search Engine Strategies Conference

Search Engine Strategies is the leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues. The events below will teach you everything you need to know from the top experts in the field, along with information from representatives of the search engines themselves. Learn more about our specific upcoming events below or click here for a more in depth understanding of the conference & expo series.

Latest Show Episodes & Updates

Customized News Content
Air Date: March 29, 2010

Dan Morris VP, Sales for Brafton Custom News, which provides customized news feeds for websites and how their content is mostly derived of their own team of professional journalists within definite specialized areas.



Demand and Supply Side Platforms
Air Date: March 29, 2010

Jason Shulman, who is is responsible for driving revenue and managing sales and business development operations for xplusone.com, discusses Demand and Supply Side platforms and Google Analytics.



Paid Search Attribution and Insight
Air Date: March 29, 2010

Matt Lawson, Director of Marketing at Marin Software, about best practices for paid search metrics, and more specifically attribution, insight and social media influence.



Links and Anchor Texting
Air Date: March 29, 2010

Position Technologies VP of Search Todd Friesen aka Oilman tells us how he got his nickname, plus he discusses links, anchor text, brand searching on Google, and more.



New York Girl Style
Air Date: March 29, 2010

New York Girl Style, created and developed by Caroline Redehau, is an online opportunity for city girls to catch up with new trends, styles-events and fresh new designers.



Overlooking Local Search
Air Date: March 29, 2010

Gregg Stewart is, President of 15miles, discusses local search and the opportunities that national and local brands overlook when looking at click metrics and not call tracking.



Human Factors
Air Date: March 27, 2010

Ensuring usability and systems consistency through software ergonomics, human factors science and design considerations is the mission of Human Factors International. Chief of Technical Staff Susan Weinschenk explains.



Yahoo! Search Marketing Desktop
Air Date: March 27, 2010

Search Marketing Desktop from Yahoo! is an easy to use tool that allows online marketers to create and manage their search marketing campaigns from Yahoo, plus we learn about some of their accompanying applications.



Evolution of Search Engine Marketing
Air Date: March 27, 2010

Searchnerd.com Affiliate Marketer & SEO Chris Raimondi discusses the evolution and the changes in search engine marketing, linking and PageRank.



Yusuf Mehdi SES New York 2010 Keynote Conversation
Air Date: March 26, 2010

Yusuf Mehdi, senior vice president of the Online Audience Business in Microsofts Online Services division gives a demonstation of their new mapping program for its Bing search engine that uses data from Foursquare, a mobile service that lets people share information about nearby businesses.



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