Search Engine Strategies Conference

Compendium Blogging Platform

admin — Thu, 11 Mar 2010 17:08:39 +0000

Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing. Julie Murphy tells us all about it.

SES New York 2010 Preview: Agenda Overview

admin — Mon, 08 Mar 2010 13:58:00 +0000

Mike Grehan, VP and Global Content Director for Search Engine Watch, ClickZ and Search Engine Strategies, highlights the complete SES New York 2010 Conference with host Frank Watson.

Mike previews the keynotes, a shakeup in the sessions, and a new concept to a controversial session.

SES New York 2010 Preview: David Meerman Scott

admin — Mon, 08 Mar 2010 13:42:27 +0000

David Meerman Scott previews his SES New York 2010 keynote presentation with host Brandy Shapiro-Babin entitled The New Rules for Marketing and PR, based off of his best selling book.

The complete interview aired on a recent episode of
Cover Story.

SES New York 2010 Preview: Google Analytics Evangelist Avinash Kaushik

admin — Thu, 04 Mar 2010 00:08:33 +0000

Avinash Kaushik, Analytics Evangelist for Google and co-founder of Market Motive Inc., speaks with host Bryan Eisenberg about his upcoming SES New York 2010 presentation entitled Be Awesome: Ideas for Approaching Search Analytics Differently.

Kaushik expands on how you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI.

Global Site Clinic

admin — Fri, 19 Feb 2010 20:57:23 +0000

Andy Atkins-Kruger, Managing Director for WebCertain discusses her participation on the Crossing Borders: Global Site Clinic at SES London 2010.

Analytics Importance to State of Search

admin — Fri, 19 Feb 2010 20:45:22 +0000

John Marshall, SES Advisory Board and CTO, Market Motive, give his take on the State of Search Marketing and how analytics research is being used as a measure for success.

Affiliate Marketing Opportunities

admin — Fri, 19 Feb 2010 20:28:36 +0000

Matthew Wood, Founder, a4uexpo, discusses his participation on the SES London 2010 panel on New Affiliate Opportunities and Strategies for attendees looking to get in to the world of affiliate marketing and become an affiliate for the first time.

SES London 2010 Moderators

admin — Fri, 19 Feb 2010 20:19:17 +0000

SES London 2010 Moderators Erica Schmidt, SES Advisory Board andGlobal Search Director, iProspect and Jon Myers, SES Advisory Board and Head of Search/Associate Director, Mediavest discusses their participation moderating panel on Global SEO panel, Intro to SEM and Meaningful SEO Metrics.

PR Trainer of the Year

admin — Mon, 21 Dec 2009 02:47:52 +0000

Sally Falkow, social media strategist and President of PRESSfeed discusses her acknowledgement by PR News for being named PR Trainer of the Year. She also discusses her participation in the SES Chicago 2009 panel on Online PR: Where to Next?

Search Engine Marketing Call to Action

admin — Sun, 20 Dec 2009 05:21:14 +0000

Bill Hunt, President of Back Azimuth Consulting, discusses how the Search Engine Marketing Industry needs to step forward with integration of keywords into brand campaigns and messenging, plus better management of what content gets indexed by Google.

News for Content Creation

admin — Sun, 20 Dec 2009 05:01:51 +0000

Dan Morris introduces us to Braffton, a specialist news agency for content creation and internet marketing specializing in unique, exclusive news articles about client industries and desired topic areas, which are published on websites and blogs, along with RSS, email and social media.

Customer Insights via Search Engine Tools

admin — Sun, 20 Dec 2009 04:48:14 +0000

Brian Ussery, Director of SEO, Search Discovery speaks to Cindy about his participation on the SES Chicago 2009 panel on Customer Insights via Search Engine Tools.

Bryan Eisenberg: After FutureNow

admin — Sun, 20 Dec 2009 04:27:34 +0000

Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author discusses whats next for him after leaving FutureNow, and how he and brother Jeffrey are penning a new book chronicling their weight loss success and lifestyle change.

SES Chicago 2009 Networking

admin — Sun, 20 Dec 2009 04:00:07 +0000

Newsforce CMO Dana Todd, who participated on the News Search Optimization panel at SES Chicago 2009, gives her take on the great networking at the show and what she think Google and their real time search.

iContact for Email Marketing

admin — Fri, 18 Dec 2009 22:15:27 +0000

David Dorsey, Enterprise Sales Executive at iContact, which provides email marketing for SMBs and non-profits plus allows for easy creation of email newsletters, surveys, and autoresponders.

Bruce Clay and David Szetela Enjoy the Cocktail Hour

admin — Fri, 18 Dec 2009 21:58:01 +0000

Bruce Clay and David Szetela enjoy the libations of the after hours cocktail reception being held on site in the exhibit area of SES Chicago 2009.

Images and Optimization

admin — Fri, 18 Dec 2009 21:40:32 +0000

Mat Siltala, Founder of Dream Systems Media discusses his participation on the SES Chicago 2009 panel on Images and Optimization where they explored enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.

Social Media and Search Impact on PR

admin — Fri, 18 Dec 2009 21:34:20 +0000

Duncan Alney, President & Social Media Strategist, Firebelly Marketing discusses how social media and search will impact PR in the next five years.

Efficient Frontier Performance Marketing

admin — Fri, 18 Dec 2009 21:27:39 +0000

Justin Merickel, VP of Marketing and New Product Development for Efficient Frontier, which is designed by and for small investors who recognize that long-term portfolio performance is determined almost exclusively by the allocation of assets among broad security classes.

He also tells us about his participation on the Search Where to Next? Panel at SES Chicago 2009.

Art of SEO, Duplicate Content and Multiple Site Issues

admin — Fri, 18 Dec 2009 21:12:39 +0000

Eric Enge, President of Stone Temple Consulting, talks about his new book The Art of SEO that he co-penned with Stephan Spencer, Rand Fishkin and Jessie Stricchiola. He also discusses his participation on the SES Chicago 2009 panel presentation on Duplicate Content and Multiple Site Issues.

Video Impact at SES Chicago 2009

admin — Fri, 18 Dec 2009 20:26:20 +0000

Greg Jarboe of SEO-PR gives his comments on the various video crews that cover SES events, including WebmasterRadio.FMs new booth setup. Greg also gives his take on some of the memorable sessions he observed.

Comparison Shopping Search Engines

admin — Fri, 18 Dec 2009 20:15:33 +0000

Talking Comparison Shopping Search Engines with Brian Bullock, Business Development Executive at Inceptor Search Marketing, a professional search marketing service offering industry expertise and results since 1999. PPC, SEO and CSE.

Changes at Search Engine Watch

admin — Fri, 18 Dec 2009 20:10:17 +0000

We welcome the newly appointed Director of Search Engine Watch, Jonathan Allen. He fills us on some new collaborations and partnerships that will be used to add some new features to Search Engine Watch.

Usabilility and Mobile Implications

admin — Fri, 18 Dec 2009 18:54:22 +0000

Kimberly Krause Berg, Owner of UsabilityEffect.com, discusses the importance of usability and the implications of how mobile is gaining importance going into 2010.

Bend,Oregon-Birthplace of SEO

admin — Fri, 18 Dec 2009 18:08:51 +0000

Mark Knowles from Pixelsilk gives a detailed explanation as to why the town of Bend, Oregon is referred to as the Birthplace of SEO , back as far as when he worked with John Audette at Multi-Media Marketing Group with the likes of Marshall Simmonds, Derrick Wheeler, plus Adam and John Audette.

Market Research for Search Engine Advertisers

admin — Fri, 18 Dec 2009 17:56:01 +0000

Talking with Martin Berman. VP of Direct Sales at AdGooroo, a market research company for search engine advertisers which monitors Google, Yahoo, MSN, Baidu, AOL, and Ask for paid search, natural rankings, and potential trademark infringement activity.

SES Chicago 09 Testimonial-Emy Sandberg, Mutual of Omaha

admin — Fri, 18 Dec 2009 17:05:14 +0000

Emy Sandberg, eCommerce Advertising Specialist of Electronic Media and Advertising for Mutual of Omaha gives her thoughts on attending SES Chicago 2009.

Outspoken Media Profiled

admin — Fri, 18 Dec 2009 16:06:22 +0000

Rae Hoffman is CEO and Co-Founder of Outspoken Media, which offers clients a comprehensive mix of SEO consulting, social media services, content creation, online reputation management, affiliate marketing and SEO training services.

Newbie PPC Tips

admin — Fri, 18 Dec 2009 03:36:19 +0000

Jason Tabling, Director of Search and Media for Rosetta, which specializes in partnering with clients to discover the underlying drivers of consumers product usage, brand choice and profitability. Jason gives us some Newbie PPC tips.

Search, Social Media and Overall Marketing Working Together

admin — Thu, 17 Dec 2009 21:47:43 +0000

Sage Lewis, President of SageRock.com, gives his take on the growing relationship between search, social media and overall marketing.

Is SuperPages.com Affected by Google Personalized Search

admin — Thu, 17 Dec 2009 20:12:20 +0000

Learn how SuperPages.com, which provides free business listings and online advertising services including Pay Per Click, Pay For Calls, Web sites and more, is being affected by Google and their personalized search results decision.

Inside CNN.com and The Breaking News Process

admin — Thu, 17 Dec 2009 19:52:34 +0000

Topher Kohan, SEO Manager for CNN, discusses how the cable news network website handles breaking news, how they utilize Google and Facebook trends, and coordinates IT and the editorial staff to deliver the news.

SEO Needs a Sitemap

admin — Thu, 17 Dec 2009 17:04:11 +0000

Troy McCasland, VP Business Development at AutomaticSiteMap.com, offers his insight on the SES Chicago 2009 presentation by Tim Ash on landing page optimization, plus he tells us how SEO does not work without a sitemap, and how the company has been a successful startup company through an economic recession.

Cool Mobile Apps

admin — Thu, 17 Dec 2009 16:23:39 +0000

Barg Upender, Founder, CEO, Mobomo discusses his SES Chicago 2009 panel presentation with fellow panelist Cindy Krum on Cool Mobile Apps, Augmented Reality.

Tips for PPC Newbies

admin — Thu, 17 Dec 2009 16:02:56 +0000

Tyler Link of Link Search Marketing offers some tips for PPC newbies so you can generate traffic and revenue to your website.

NVI Solutions and Their Shirts

admin — Thu, 17 Dec 2009 15:31:31 +0000

NVI Solutions Director Sales & Communications Nicolas Cossette is responsible for all sales activities, public relation campaigns and external communications, and he tell us us about how the company specializes in Web Design, SEO Internet Marketing & Social Media for Websites, and how they sport eye catching schwag shirts at SES Chicago 2009.

Social Search and Distributive Reputation Systems

admin — Thu, 17 Dec 2009 15:27:57 +0000

Aaron Goldman, Managing Partner of Connectual and Marshall Clark
Group Director of Search for Organic, Inc. discuss their respective SES Chicago 2009 panel presentations on social search and distributive reputation systems.

Google Product Search for eCommerce Clients

admin — Thu, 17 Dec 2009 15:10:56 +0000

Adam Audette from Audette Media comments on Google Product Search for eCommerce Clients and the positive impact it has made on sales and traffic during the holiday season.

How Network Intelligence is Transforming Search

admin — Wed, 16 Dec 2009 18:55:25 +0000

Bill Leake, President and CEO of Apogee Search, discusses his participation on the SES Chicago 2009 panel on The Quest for Perfect Information, How Network Intelligence is Transforming Search.

Site Speed and Its Affect on Google Search Rankings

admin — Wed, 16 Dec 2009 18:34:26 +0000

Bill Hartzer, Search Engine Marketing Manager for Vizion Interactive, tell us about How Google Search and your site speed will affect your rankings, and what can be done speed up page loads, plus some visibility tips.

Dan Siroker SES Chicago 09 Keynote

admin — Wed, 09 Dec 2009 20:29:48 +0000

Dan Siroker is a web entrepreneur, known for leading the analytics team for the Barack Obama presidential campaign and his work as the Deputy Director of New Media on the presidential transition team.

Dan focuses on how the Obama campaign used data to win the presidential election.

Peter Morville SES Chicago 09 Keynote

admin — Wed, 09 Dec 2009 17:02:17 +0000

Widely recognized as a father of information architecture, Peter Morville is the author of consecutive best selling books Ambient Findability and Information Architecture for the World Wide Web.

His keynote presentation focuses on the idea of findability and the importance of a navigable and friendly user interface.

Jeff Jarvis SES Chicago 2009 Keynote

admin — Tue, 08 Dec 2009 14:20:54 +0000

Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today, and is the author of What Would Google Do?

He will be discussing the impact of search and the Google economy on every sector from media to advertising to restaurants to government.

SES Chicago 2009 Preview-Search Analytics

admin — Fri, 13 Nov 2009 20:59:09 +0000

Web Analytics Association Chairman Jim Sterne previews the SES Chicago Analytics, Conversion and Attribution Track on Search Analytics, plus he characterizes analytics as insight into human behavior.

SES Chicago 09 Preview- Meaningful SEO Metrics

admin — Mon, 02 Nov 2009 20:15:53 +0000

Jeff Ferguson, SES Advisory Board and Senior Director, Online Marketing, Local.com previews his SES Chicago 2009 Presentation on Meaningful SEO Metrics: Going Beyond the Numbers.

SES Chicago 2009 Preview-Search, What is Next?

admin — Thu, 29 Oct 2009 03:21:25 +0000

Kevin M. Ryan, CMO, WebVisible, Inc. previews his SES Chicago 2009 presentation on what should be on your search radar for 2010 and beyond during the Search, What is Next panel.

SES Chicago 09 Preview-Dan Siroker Keynote Preview

admin — Mon, 26 Oct 2009 23:24:18 +0000

An exclusive pre-conference interview with SES Chicago 2009 Keynote presenter Dan Siroker, the web entrepreneur known for leading the analytics team for the Barack Obama presidential campaign and his work as the Deputy Director of New Media on the presidential transition team.

Eye Tracking Research

admin — Fri, 18 Sep 2009 00:06:33 +0000

Enquiro CEO Gord Hotchkiss discusses eye tracking research studies which play a key role in understanding how people use search engines, navigate websites and engage with advertising.

WordStream Keyword Management

admin — Tue, 25 Aug 2009 19:06:11 +0000

WordStream is a keyword management application/tool that helps you to aggregate millions of keyword opportunities from your own Web analytics data and WordStreams keyword suggestion tools. Wordstream founder Larry Kim tells us all about it.

Local Search Solutions for Businesses

admin — Mon, 24 Aug 2009 19:22:01 +0000

15miles President Gregg Stewart discusses the impact of local search solutions for businesses, and if social media increase local sales.

Meaningful SEO Metrics

admin — Mon, 24 Aug 2009 18:39:34 +0000

Jim interviews Ray Comstock ,also nicknamed Catfish, senior search strategist with BusinessOnLine. Ray discusses his SES San Jose 2009 Presentation on Meaningful SEO Metrics and more.

Rough Year in Search

admin — Mon, 24 Aug 2009 14:05:38 +0000

Bill Leake of Apogee Search tells us about the upsides and downsides of search that they have encountered in 2009, and how they have they have maintained their search campaigns with their clients.

AdReady Online Display Advertising

admin — Mon, 24 Aug 2009 13:18:39 +0000

Justin Baker, Director of Marketing for AdReady tells us about their online display advertising product and the problems AdReady tries to solve? their customers and what are the most compelling trends shaping the marketplace today.

Leapfish Universal Search

admin — Fri, 21 Aug 2009 18:05:25 +0000

Mark Kithcart, Director of Marketing for Leapfish, a universal search engine that captures the variety of the Web, discusses what users can expect when they reach their home page and their plans for the future.

Technology Platform Search Marketers Cant Live Without

admin — Wed, 19 Aug 2009 14:25:58 +0000

Adam Goldberg a former Google Insider and Co-Founder of Clear Saleing, discusses winning a Coveted Search Engine Watch Award at Search Engine Strategies San Jose 2009 on Technology Platform Search Marketers Can’t Live Without.

SEO Expert Steve Wiideman

admin — Thu, 13 Aug 2009 22:38:37 +0000

Steve Wiideman of Local Splash discusses changes in the local search industry and how can businesses plan ahead, plus he explains how owns the top spot in Google for seo expert.

Usability Testing

admin — Thu, 13 Aug 2009 20:09:42 +0000

Usability Testing discussion with UserTesting.com founder Darrell Benatar, who explains how his web-based user testing tool enables businesses to test users remotely, with results in as little as an hour.

iSpionage for PPC

admin — Thu, 13 Aug 2009 19:54:42 +0000

Leon Krishnayana of iSpionage.com tells us about his companys services in PPC Competitive intelligence, Keyword research tool and PPC campaign builder.

Charlene Li-SES San Jose 2009 Keynote

admin — Thu, 13 Aug 2009 18:38:30 +0000

Charlene Li is an influential thought leader and guide on emerging technologies. She is the co-author of the business best-seller, Groundswell: Winning in a World Transformed by Social Technologies.

Named one of the most influential women in technology by Fast Company, Charlene is the founder of Altimeter Group, which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques.

Her presentation focuses on How to Prepare for the Future of Search.

SES San Jose 2009-Nicholas Fox Keynote

admin — Wed, 12 Aug 2009 22:47:16 +0000

Nicholas Fox, Business Product Management Director, AdWords for Google, in his SES San Jose 2009 Keynote address, discusses the future of the search engine marketing industry and his vision of where the industry is going.

Clay Shirky Keynote at SES San Jose 09

admin — Tue, 11 Aug 2009 18:20:16 +0000

Clay Shirky, the author of Here Comes Eveybody delivers his keynote presentation to the attendees of Search Engine Strategies San Jose 2009.

Search Advertising 101

admin — Mon, 20 Jul 2009 19:38:19 +0000

Matt Van Wagner, President of Find Me Faster previews his participation at SES San Jose 2009 which includes introducing Greg Jarboe and his How to Optimize for Search & Engage the Community presentation, plus Search Advertising 101.

Meaningful SEO Metrics

admin — Mon, 20 Jul 2009 18:06:35 +0000

Jeff Ferguson, SES Advisory Board and Senior Director, Online Marketing, Local.com previews his participation on the Meaningful SEO Metrics: Going Beyond the Numbers panel upcoming at SES San Jose 2009.

Keywords and Content

admin — Mon, 20 Jul 2009 17:56:36 +0000

Keywords and Content and the Search Where to Next panels to be held at SES San Jose 2009 are previewed by Anne Kennedy, SES Advisory Board and Managing Partner and Founder, Beyond Ink.

Black Hat versus White Hat Social Media

admin — Mon, 20 Jul 2009 17:20:50 +0000

SES Advisory Board and CEO, TopRank Online Marketing Lee Odden previews his participation on the SES San Jose 2009 panel on Top Rank Black Hat versus White Hat Social Media.

Turn Web Analytics into Money

admin — Mon, 20 Jul 2009 17:12:27 +0000

FutureNow Inc cofounder Bryan Eisenberg previews his participation on the How to Turn Your Web Analytics into a Money Making Machine panel at SES San Jose 2009.

How to Prepare for the Future of Search

admin — Mon, 20 Jul 2009 17:04:28 +0000

Charlene Li, Co-Author of Groundswell, and Founder of Altimeter Group previews her upcoming SES San Jose 2009 keynote presentation on How to Prepare for the Future of Search.

Paid Search Quality Scoring

admin — Fri, 12 Jun 2009 16:14:26 +0000

Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink discusses moderating the Paid Search Quality Scoring panel at SES Toronto 2009.

She discusses how universal search needs a new name, due to the effects of video, social media and others.

Search Engine Industry Improvements

admin — Wed, 10 Jun 2009 22:04:42 +0000

Jeff Quipp, CEO of Search Engine People gives his take on the state of the search engine industry and its history like how Google is better at tracking down artificial link patterns, as well as the improvements in technology and the advent of social media.

SEO Then and Now

admin — Wed, 10 Jun 2009 19:23:40 +0000

Shari Thurow, Founder and SEO Director of Omni Marketing Interactive speaks about her input on the SEO Then and Now panel where they discusses the history of search and its evolving new trends.

Evolution of Search at Tradeshows

admin — Wed, 10 Jun 2009 18:17:59 +0000

Jennifer Osborne, Vice President, Paid Search for Search Engine People discusses the evolution of search based on the amount of potential clientèle’ her company meets at tradeshows like SES Toronto 2009.

Incorporating Mobile and Video into Search

admin — Wed, 10 Jun 2009 17:13:46 +0000

Dr. Amanda Watlington describes her fascination with the SES Toronto event, her amount of sessions she moderates for this year’s show and how they have a continuing theme on how search being incorporated into video and mobile.

Are Big Companies Getting Social Media?

admin — Wed, 10 Jun 2009 15:25:38 +0000

Krista Neher, CEO, Marketess discusses her participation on the “Social Media: Do Big Companies Get It?” panel at SES Toronto 2009, about which companies and creators of personal brands truly “get it” when it comes to building loyal followings via social media? And finally, which social media channels are getting old fast?

Campaign Performance Tracking

admin — Wed, 10 Jun 2009 15:11:04 +0000

Alan K’necht, Founder and President of K’nechtology Inc., tells us about his participation on the Campaign Performance Tracking panel at SES Toronto 2009 where they explore different techniques for measuring and adjusting campaigns based on key insights.

Twitter and Mobile Apps

admin — Wed, 10 Jun 2009 14:18:35 +0000

Rank Mobile founder Cindy Krum discusses her participation in the “The Ins & Outs of Twitter” and “Cool Mobile Apps” sessions at SES Toronto 2009.

Sessions at SES Toronto

admin — Sun, 26 Apr 2009 04:16:32 +0000

Shari Thurlow previews her participation in 3 sessions on Information Architecture along with various search engine optimization sessions.

Originality and Content

admin — Sun, 26 Apr 2009 03:57:23 +0000

Andrew Goodman tells us about the Originality and Content that makes SES Toronto unique, plus he elaborates on the change of venue.

SES Toronto 2009: Venue and American Parallels

admin — Fri, 24 Apr 2009 18:54:58 +0000

Jeff Quipp of Search Engine People discuss the change of venue for the SES Toronto 2009 Conference, plus the kinds of parallels that American attendees will deal with.

Truth About Search Engine Optimization

admin — Sat, 28 Mar 2009 07:17:25 +0000

The Truth About Search Engine Optimization is a new book written by eConsultancy’s Rebecca Lieb and she tells about it.

Programming SEO

admin — Sat, 28 Mar 2009 06:56:51 +0000

Jeff Ferguson takes us inside the SES Advisory Board and his role on the work that goes into programming and setting up new sessions including the addition of a new SEO metrics session.

Rationalization in Pricing

admin — Fri, 27 Mar 2009 21:24:56 +0000

Rationalization in Pricing discussion with Prime Visibility Founder Andrew Hazen. Plus, learn about his company’s work in paid and organic search and social media.

Are Big Brands Vulnerable to Smaller Competitors?

admin — Fri, 27 Mar 2009 20:09:38 +0000

Bryan Eisenberg speaks with Guy Kawasaki , prior to his keynote address at SES New York 2009, and asks the question Are Big Brands Vulnerable to Smaller Competitors.

Pay per click ad network AdSide Launched

admin — Fri, 27 Mar 2009 15:15:58 +0000

Pay per click ad network AdSide places user-activated text ads to premium sites. It utilizes a patent-pending Two-Step Click model which qualifies pre-click user intent to ensure that leads are more likely to convert.

Search Engine Visibility

admin — Thu, 26 Mar 2009 22:28:04 +0000

Search Engine Visibility author Shari Thurlow discusses her history in SEO going back to 1995, and she gives her take on the bad publicity SEO gets.

Recession Effects in SEO and PR

admin — Thu, 26 Mar 2009 22:08:40 +0000

Greg Jarboe of SEO-PR discusses how quality content is the foundation of any programmer, plus the recession effects in SEO and PR.

The State of Search Orion Panel

admin — Thu, 26 Mar 2009 21:31:53 +0000

The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.

Is Search Engine Marketing Rocket Science?

admin — Thu, 26 Mar 2009 21:22:40 +0000

Conversion Rate Experts chairman Karl Blanks discusses how businesses how they can profit by applying scientific techniques to web marketing. He also answers the question, “Is Search Engine Marketing Rocket Science?”

John Gerzema Keynote

admin — Thu, 26 Mar 2009 21:09:57 +0000

John Gerzema discusses the recession and managing your budget during these tough times ahead. John also emphasizes that marketers must communicate transparency to their customers.

Challenges of Managing a SEM Firm

admin — Thu, 26 Mar 2009 20:53:43 +0000

Principle Marketing Consultant at Online Search Solutions Chana Hercenberg discusses the challenges she faces in managing a search engine marketing firm.

There is No Recession

admin — Thu, 26 Mar 2009 20:29:00 +0000

Chris Winfield of 10e20 and Richard Stokes of AdGooRoo make the argument that “There is No Recession” and that their respective businesses are not being affected by it.

New Google Adwords Interface

admin — Thu, 26 Mar 2009 17:16:30 +0000

Fred Vallaeys, AdWords Product Evangelist and Angela Lai, AdWords engineering lead, discuss the new Google Adwords Interface, with new features that can make day-to-day campaign management more efficient.

Social Media to Move Mobile Forward

admin — Thu, 26 Mar 2009 17:04:00 +0000

Erik Qualman discusses the correlation between social media and mobile and how Social Media might be the deciding factor to Move Mobile Forward.

Facebook Ads and Job Recruiting

admin — Thu, 26 Mar 2009 16:38:01 +0000

Facebook director of monetization Tim Kendall discusses Facebook ads plus how job recruiters have found success in locating potential candidates.

SEM for Real Estate

admin — Thu, 26 Mar 2009 15:34:23 +0000

Bev Thorn of Century 21 Real Estate discusses Search Engine Marketing for Real Estate, plus her panel presentation on budget migration.

Guy Kawasaki on Twitter during SES New York 2009

admin — Tue, 24 Mar 2009 17:45:05 +0000

Guy Kawasaki talks Twitter and how he uses it during the opening keynote at Search Engine Strategies in New York. He explains that while some people may call him a spammer, his technique works and he’s gotten a ton of lift for his site. This in-depth look at Twitter is not to be missed!

Pre New York 2009: 06 A Pro’s Guide

admin — Fri, 13 Mar 2009 21:03:29 +0000

Mike Grehan and Frank Watson sit down and talk candidly about Search Engine Strategies and what your agenda should include if you’re a show veteran. Frank and Mike explain that buying anyone a drink at the pub is an easy way to make new friends and let people know where the real networking takes place.

Pre New York 2009: 05 A Noob’s Guide

admin — Fri, 13 Mar 2009 21:00:04 +0000

Is it your first time attending Search Engine Strategies? Well, Jim Hedger and Dave Davies of Webcology are here to help guide you through the experience. Jim and Dave explain how not to overwhelm yourself with all the content and how to choose what panels to attend, where to take notes and how to get others to Live Blog for you. If this is your first show, this is a must listen!

Pre New York 2009: 04 Maximizing Your Time

admin — Fri, 13 Mar 2009 20:56:33 +0000

Jessica Bowman and Richard Zwicky help you decide which panels are must attend and which ones you should probably just read about later. Richard explains how asking questions are key and approaching a speaker isn’t always “bothering him”. Jessica touches upon how to maximize your schedule by planning ahead.

Pre New York 2009: 03 Agenda Day 3

admin — Fri, 13 Mar 2009 20:52:44 +0000

An in-depth look at the third day of the Search Engine Strategies Agenda with Kevin Ryan and Pauline Ores. Maximize your time at the show with this detailed account of all the panels you need to attend.

Pre New York 2009: 02 Agenda Day 2

admin — Fri, 13 Mar 2009 20:50:18 +0000

Kevin Ryan and Pauline Ores dive into Day 2 of the New York Search Engine Strategies Agenda. Maximize your time at the show by using these guides to plan out your day. Kevin touches upon the can’t miss panels and Pauline touches on some people you should definitely take time to meet.

Pre New York 2009: 01 Agenda Day 1

admin — Fri, 13 Mar 2009 20:44:49 +0000

Kevin Ryan and Pauline Ores break down the Agenda for Day 1 of Search Engine Strategies in New York. They list the panels and discuss the keynote session. Get more out of Search Engine Strategies with this in-depth guide!

Observed Search Behavior

admin — Mon, 15 Dec 2008 16:56:53 +0000

Bill Tancer, following his SES Chicago 2008 keynote, discusses How Observed Search Behavior Gives Marketers the Edge and why by researching what people search for on the Web, significant competitive advantage can be obtained.

Pay Per Conversation

admin — Mon, 15 Dec 2008 16:08:45 +0000

Pay Per Conversation is the panel presentation Bryan Eisenberg of FutureNowinc participated on at SES Chicago 2008, where he discussed how to identify missed conversations and what you can do to improve them and your PPC ROI.

Winning with Google AdWords

admin — Mon, 15 Dec 2008 16:06:42 +0000

Andrew Goodman of Page Zero Media, author of Winning Results with Google AdWords, discusses the state of the search economy and visibility for 2009, plus he discuss the changes of Google AdWords and Adsense since its inception.

Ad Copy Continuity

admin — Mon, 15 Dec 2008 16:04:36 +0000

Scott Brinker of Ion Interactive discuss how landing page experts discuss Ad Copy Continuity during a site clinic at SES Chicago, plus he goes over the discrepancies between copy and continuity on the landing pages

Integration of Search Orion Panel

admin — Mon, 15 Dec 2008 15:04:17 +0000

This Orion Panel on the Integration of Search covers the extent to which search efforts are integrated with a variety of offline marketing channels; the big disconnect between search marketer strategy and search user behavior, the specific search marketing and integration techniques in use today, and obstacles to the integration process.

Lawrence Lessig SES Chicago Keynote

admin — Mon, 15 Dec 2008 14:59:15 +0000

In his SES Chicago 2008 keynote, Stanford Law Professor Lawrence Lessig describes the creative and profitable future that culture and industry could realize, if only we gave up IP extremism.

SES Chicago 2008 Webmaster Roundtable

admin — Mon, 15 Dec 2008 14:50:54 +0000

The SES Chicago 2008 Webmaster Roundtable held at Kitty O Sheas bar inside the Chicago Hilton, with some of the topics that include 302s, IP Cloaking, browsers and users, bounce rate, SearchWiki. Comparing Conferences link buying and link ranking as Black Hat SEOs debate with White Hat SEOs.

Battle of the Browsers Orion Panel

admin — Mon, 15 Dec 2008 14:43:56 +0000

An Evaluation of the merits of each browser, plus issues such as ensuring privacy protection related to monitoring, collection of user data and the personalization process are answered from our panel of experts in this Battle of the Browsers Orion Panel at SES Chicago 2008.

Igniting Viral Campaigns

admin — Mon, 15 Dec 2008 14:40:20 +0000

Following his presentation on Igniting Viral Campaigns at SES Chicago 2008, Chris Winfield of 10e20 discusses how social media is impacting the mobile market and how search engine marketers are investing more into social media.

Paid Search Marketing for Small Business

admin — Mon, 15 Dec 2008 14:38:42 +0000

Orange Soda VP of Business Development Cody Hunter tells us about his company which helps small and medium-sized companies suceed in paid search marketing and SEO with campaign management technology, tracking, reporting, and optimization.

Bill Tancer SES Chicago 2008 Keynote

admin — Mon, 15 Dec 2008 14:36:24 +0000

We Are What We Click is the subject of Bill Tancer in his SES Chicago 2008 Keynote, and he delves into his book called Click , where he takes us behind the scenes into the massive database of online intelligence.

Rethinking Optimization

admin — Mon, 15 Dec 2008 14:33:47 +0000

Tessa Fraser, Marketing Manager of Online Media for American Greetings discusses her panel presentation on Rethinking Optimization, where attendees learned how American Greetings became post-click marketing mavens by discovering the inherent value of AdGroup-level testing and iteration for increased lift.

Investing in Analytics

admin — Mon, 15 Dec 2008 14:23:40 +0000

Omniture EVP of Business Development John Mellor breaks down how search marketers can get the most of investing with Omniture with analytics, plus he reflects on the keynote conducted by company cofounder Josh James.

Josh James 2008 SES Chicago Keynote

admin — Mon, 15 Dec 2008 14:02:40 +0000

In his SES Chicago 2008 Keynote, Josh James, CEO of Omniture, discusses how you can avoid customer anticipointment, plus how it is time for online marketers to consider the entire marketing value chain and bridge the gap between ads and a personalized, relevant online experience for each visitor.

SEO Samba SEO Automation Platform

admin — Mon, 15 Dec 2008 14:01:04 +0000

Michel Leconte, the CEO of full-fledged SEO automation platform SEO Samba, tells us about how they coming overseas to Chicago for Search Engine Strategies, and he tells us about his work in developing search engine marketing strategies.

Visibility Magazine for Online Business

admin — Mon, 15 Dec 2008 13:59:19 +0000

Visibility Magazine, the magazine for online business strategies, which caters to business owners, internet marketers and internet marketing enthusiasts, exhibited at SES Chicago 2008 and they give their thoughts on the show.

eMarketing Communications

admin — Mon, 15 Dec 2008 13:54:20 +0000

Makers of web based eMarketing communications software iContact, Adam Gohn tells us about how his company allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, surveys, and autoresponders.

Online Media Buying for Search Marketers

admin — Mon, 15 Dec 2008 13:52:12 +0000

Billy Martinez of AdBuyer discusses the SES Chicago 2008 Vendor Experience as they offer online media buying for search marketers, plus he tells us his thoughts about his company exhibiting at a search marketing conference as opposed to an internet marketing conference.

Media Optimization and Conversion

admin — Mon, 15 Dec 2008 05:48:17 +0000

Media Optimization and Conversion is the focus of Livemercial, which specializes in designing IAB compliant creative with flash, video or still image elements for each media placement including direct response single product ecommerce sales, m-commerce, ivr and streaming video hosting. They also handle the As Seen On TV Affiliate Network

SES Chicago 2008 Preview

admin — Fri, 14 Nov 2008 13:45:37 +0000

The SES Chicago 2008 Preview Show with guests Converseon CEO Rob Key previewing his social media panel, FindMeFaster President Matt Van Wagner previewing his Search Advertising Tools panel and Cindy Krum on her Mobile Search Battle panel.

Second SES Chicago Preview 2008

admin — Sat, 08 Nov 2008 15:10:05 +0000

The second Search Engine Strategies Chicago 2008 Preview Show with guest including Context Web Vice President of Product Management Derek Brinkman discussing contextual ads and AdSense, plus we hear from Greg Jarboe from SEO PR and Chris Boggs from Brulant discussing their participation moderating sessions.

Building More Search Engine Friendly Websites

admin — Fri, 29 Aug 2008 14:52:36 +0000

Jordan Kasteler aka UtahSeoPro discusses Building More Search Engine Friendly websites, plus he discusses working with Flash and flash content, plus he discuss how SEOs need to handle SEO as it expands into subsets.

Enterprise Level Search

admin — Fri, 29 Aug 2008 13:58:57 +0000

Bill French of Myst Technology Partners discusses enterprise level search, including how employee productivity, strategy and solutions, plus he discusses XTM , XML standards and content solutions that he and partner Andy Seidl had worked on prior to starting Myst.

Monster Moving to Social Media Marketing

admin — Fri, 29 Aug 2008 13:55:51 +0000

Moving to Social Media Marketing talk with Vanina DeloBelle, Global Product Director of Monster Worldwide, and how she is helping to develop new social media application to users of Monster, including requests and feedback from forums and blogs.

Fighting for Truth in SEM Analytics

admin — Fri, 29 Aug 2008 13:52:27 +0000

Commerce 360 President Craig Danuloff discusses his participation in the Search Engine Strategies San Jose 2008 panel on Analyzing SEM, and how he discusses Fighting for Truth in SEM Analytics.

Local.com Local Search

admin — Thu, 21 Aug 2008 14:59:13 +0000

Peter Hutto of Local.com discusses his companys work in their local search engine, including their popular, high traffic service Local connect and Local mobile products, plus he discuss their private label services.

Dan Heath 2008 SES San Jose Keynote

admin — Thu, 21 Aug 2008 14:58:27 +0000

Dan Heath, Author of Made to Stick: Why Some Idea Survive and Others Die, delivers his 2008 SES San Jose Keynote offering 6 key factors for sticky ideas,plus offers numerous supporting examples.

Search Engine Marketing Research Journal

admin — Wed, 20 Aug 2008 17:34:20 +0000

Sean Golliher tells us about the new Search Engine Marketing Research Journal of SEMJ, the first printed journal dedicated to the advancement of search marketing through peer reviewed articles, which was distributed SES San Jose attendees.

Enquisite Search Analytics

admin — Wed, 20 Aug 2008 17:31:30 +0000

Search Analytics Provider Enquisite exhibits for the first time at Search Engine Strategies in San Jose and company CEO Richard Zwicky gives his thoughts on the first experiencing of exhibiting on the SES show floor.

Syntryx Executive Solutions

admin — Wed, 20 Aug 2008 17:30:56 +0000

VP of Product Strategy and Co Founder of Drill at Syntryx Executive Solutions Asaf Igell introduces us to Syntryx Executive Solutions and what his company offers to Brand Managers, Affiliate Recruiters, Media Buyers, Search Marketers, and Ad Agencies.

Kelsey Group Strategic Research and Analysis

admin — Wed, 20 Aug 2008 15:37:58 +0000

Michael Boland, Senior Analyst in The Kelsey Groups Interactive Local Media program tells us about the companys work in providing strategic research and analysis, data and competitive metrics.