Link Building that Makes Sense; Plugging Marketing Into Your SEO

April 2, 2013 by  
Filed under Episodes

Link Building that Makes Sense, where you should you get your links, plugging marketing into your SEO when you can, plus offline strategies and the idea of renaming link building relationship building as we speak with Jon Ball, the CEO of PageOnePower.

Paid Search; SEO Competitive Analysis; Search and Social Analytics Software

April 1, 2013 by  
Filed under Episodes

Paid Search, SEO Competitive Analysis and Key insights to outperform the competition with your search marketing plan with Marcus Tober, the CTO of SearchMetrics. Marcus also fills us on the latest release of the Searchmetrics Suite of Search and Social Analytics software.

Keys to Great Content, Multi-lingual Content Creation

April 1, 2013 by  
Filed under Episodes

Keys to great content, Multi-lingual content creation, What authors need to know to work for you and Optimizing product and category descriptions with Phillip Thune, the CEO of Textbroker International.

SES NY 2013 One-on-One Interview with Google Power Search Author Stephan Spencer

April 1, 2013 by  
Filed under Episodes

SEO expert, author, and professional speaker Stephan Spencer, who is currently writing a followup to his book, Google Power Search: The Essential Guide to Finding Anything Online with Google speaks to us about his latest ongoing projects.

SES NY 2013 One-on-One Interview with Ann Smarty of Internet Marketing Ninjas

March 31, 2013 by  
Filed under Episodes

Jim Hedger speaks with Ann Smarty, the Owner of MyBlogGuest.com and the Community Manager at Internet Marketing Ninjas. The complete episode was featured on the April 4th, 2013 episode of Webcology

Smart Attribution Modeling; Revenue Attribution; Actionable Promotion Analytics

March 31, 2013 by  
Filed under Episodes

Smart Attribution Modeling, Online-to-offline revenue attribution, Using actionable promotion analytics to optimize digital campaigns and Leveraging social and mobile digital coupon strategies to boost in-store sales and gain customer insights with RevTrax COO and Co-Founder Seth Sarelson.

Discussing High-Impact Search Campaigns with Adwords

March 31, 2013 by  
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Discussing High-Impact Search Campaigns with Adwords including Enhanced Campaigns, Google Analytics and Google remarketing with Lisa Raehsler, Founder and SEM Strategy Consultant for Big Click Co.

Power of Quality Product Data In Google Product Listing Ads

March 31, 2013 by  
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The Power of Quality Product Data In Google Product Listing Ads (PLA), How Quality Product Data improves Shopping Placement and How Quality Product Data lowers PLA spend with Noel Pennington, the Vice President of Business Development for Edgenet.

Steps to Take Before Hiring an SEO Company

March 31, 2013 by  
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Steps to Take Before Hiring an SEO Company, we discuss what you should do to hire an SEO, taking experience, outsourcing, results and paid search integration with AuroIN LLC owner Annada Prasad Padhy.

Social Media and Bright Blue Shoes-The #didyouseethat Campaign

March 31, 2013 by  
Filed under Episodes

How Social Media and Bright Blue Shoes Tear Down the Wall Between Branding and Lead Generation as we look into the #didyouseethat campaign with John Lee, a Marketing Programs Manager at Webtrends.