SEO in the World of New gTLDs
November 22, 2011 by Daron Babin
Filed under Episodes
Learn about gTLDs and what domain extension is best for your brand and how you can gain significant marketing value by selecting one over the other. Tim Callan, the CMO of Melbourne IT Digital Brand Services, discusses how your chosen domain extension might affect your SEO.
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Search 2.0 – How Leading Brands are Leveraging Search to Understand and Deliver Targeted Customer Experiences
November 22, 2011 by Daron Babin
Filed under Episodes
Search 2.0 – How Leading Brands are Leveraging Search to Understand and Deliver Targeted Customer Experiences with Leapfrog Online VP of Media Helene Rosenblum.
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Interactive Investment Management
November 22, 2011 by Daron Babin
Filed under Episodes
Interactive Investment Management and the concept of focus on ROI and better access to analytics, while taking a holistic approach that is both channel and technology neutral, is explained by the CEO and Founder of Rise Interactive, Jon Morris.
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Pitching and Delivering Social Media Strategies
November 22, 2011 by Daron Babin
Filed under Episodes
The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day.
We learn about this and more with Jason Yormark, Vice President of Marketing and Social Media with Strategies360.
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Enterprise Level SEO; Organic Search Insight
November 22, 2011 by Daron Babin
Filed under Episodes
Recap of Enterprise Level SEO presentation which discussed SEO tactics specific to large sites including budgeting issues and implementation hurdles common to large organizations with Russ Mann, chief executive officer and co-founder of Covario.
We also learn about the Covario Organic Search Insight platform, which provides global, digital marketers with a complete range of paid and organic search analytics, including investments in each and the impact they have on one another, through a single, easy to access report.
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Aggresive SEO and Online Reputations
November 17, 2011 by Daron Babin
Filed under Episodes
Talking Aggressive SEO and Online Reputations as we speak with Five Blocks CEO Sam Michelson. We learn about the recently launched iPhone App called Reputation that allows companies to track their brand online, as well as a program for Hedge Funds to help them do preventative work on their online reputations.
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Viral Video Marketing
November 16, 2011 by Daron Babin
Filed under Episodes
Discussion of whats involved with Viral Video Marketing with Greg Jarboe, President and co-founder of SEO-PR and author of the book, YouTube and Video Marketing: An Hour a Day.
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Social Media on a Budget, Community Engagement and Content
November 16, 2011 by Daron Babin
Filed under Episodes
Social Media on a Budget, Community Engagement and Content as we hear from Red Roof Inn Social Media Manager Kevin Scholl. Learn how popular hotel chain utilizes social media, engages their customers and how they offer specialized content like their RedRoofLuvsPets Facebook community.
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LookSmart New Quality Initiatives
August 24, 2011 by Daron Babin
Filed under Episodes
Benoit Vatere, Vice President of the Distribution Network for LookSmart describes how Looksmart is not only a search network, but that they operate to buy intent rather than systems. The search advertising network announces new quality initiatives have been launched within our network.
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Market Motive Earns Government Funding
August 24, 2011 by Daron Babin
Filed under Episodes
The federal government, Department of Labor now funds Market Motive courses for qualified unemployed. Benedictine University is the latest to announce MBA program based on Market Motive courses. A select number of students can learn directly from the all-star faculty starting September 11, 2011.
Michael Stebbins and John Marshall, the Founders of Market Motive discuss how they got the government to fund your online courses and how does someone qualify for the funding?
We also learn about the universities who are using the curriculum? How does it stay up to date and as a publisher, why do you take students into your won program?
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