SES 2010 Preview: B2B Lead Generation Management & CRM Integration

August 2, 2010

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Lauren Vaccarello is the Sr. SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration. Meg talks with her about her upcoming talk at SES 2010 San Francisco and the topic of B2B Lead Generation Management & CRM Integration.

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