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About SES Conference and Expo Coverage

SES is the leading global event series about search and social marketing. Focusing on tactics and best practices, SES events bring together thought leaders and industry experts—from private consultants to representatives from the search engines themselves—to provide YOU with the skills to succeed in online marketing.

Latest Show Episodes & Updates

Link Building that Makes Sense; Plugging Marketing Into Your SEO
Air Date: April 2, 2013

Link Building that Makes Sense, where you should you get your links, plugging marketing into your SEO when you can, plus offline strategies and the idea of renaming link building relationship building as we speak with Jon Ball, the CEO of PageOnePower.



Paid Search; SEO Competitive Analysis; Search and Social Analytics Software
Air Date: April 1, 2013

Paid Search, SEO Competitive Analysis and Key insights to outperform the competition with your search marketing plan with Marcus Tober, the CTO of SearchMetrics. Marcus also fills us on the latest release of the Searchmetrics Suite of Search and Social Analytics software.



Keys to Great Content, Multi-lingual Content Creation
Air Date: April 1, 2013

Keys to great content, Multi-lingual content creation, What authors need to know to work for you and Optimizing product and category descriptions with Phillip Thune, the CEO of Textbroker International.



SES NY 2013 One-on-One Interview with Google Power Search Author Stephan Spencer
Air Date: April 1, 2013

SEO expert, author, and professional speaker Stephan Spencer, who is currently writing a followup to his book, Google Power Search: The Essential Guide to Finding Anything Online with Google speaks to us about his latest ongoing projects.



SES NY 2013 One-on-One Interview with Ann Smarty of Internet Marketing Ninjas
Air Date: March 31, 2013

Jim Hedger speaks with Ann Smarty, the Owner of MyBlogGuest.com and the Community Manager at Internet Marketing Ninjas.



Smart Attribution Modeling; Revenue Attribution; Actionable Promotion Analytics
Air Date: March 31, 2013

Smart Attribution Modeling, Online-to-offline revenue attribution, Using actionable promotion analytics to optimize digital campaigns and Leveraging social and mobile digital coupon strategies to boost in-store sales and gain customer insights with RevTrax COO and Co-Founder Seth Sarelson.



Discussing High-Impact Search Campaigns with Adwords
Air Date: March 31, 2013

Discussing High-Impact Search Campaigns with Adwords including Enhanced Campaigns, Google Analytics and Google remarketing with Lisa Raehsler, Founder and SEM Strategy Consultant for Big Click Co.



Power of Quality Product Data In Google Product Listing Ads
Air Date: March 31, 2013

The Power of Quality Product Data In Google Product Listing Ads (PLA), How Quality Product Data improves Shopping Placement and How Quality Product Data lowers PLA spend with Noel Pennington, the Vice President of Business Development for Edgenet.



Steps to Take Before Hiring an SEO Company
Air Date: March 31, 2013

Steps to Take Before Hiring an SEO Company, we discuss what you should do to hire an SEO, taking experience, outsourcing, results and paid search integration with AuroIN LLC owner Annada Prasad Padhy.



Social Media and Bright Blue Shoes-The #didyouseethat Campaign
Air Date: March 31, 2013

How Social Media and Bright Blue Shoes Tear Down the Wall Between Branding and Lead Generation as we look into the #didyouseethat campaign with John Lee, a Marketing Programs Manager at Webtrends.