Business Travel Market Trends
November 17, 2009 by Daron Babin
Filed under Episodes
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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Mentoring Business Owners
October 27, 2009 by Daron Babin
Filed under Episodes
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
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Growing Corporate Smarts in the Social Space
October 13, 2009 by Daron Babin
Filed under Episodes
Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.
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Women and their Online Habits
July 21, 2009 by Daron Babin
Filed under Episodes
Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.
They discuss a study called Power Moms… a look inside the online habits of women of influence.
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Gamma Women Study Results
September 23, 2008 by Daron Babin
Filed under Episodes
Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.
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Gamma Factor
August 19, 2008 by Daron Babin
Filed under Episodes
Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called The Gamma Factor: Women and The New Social Currency.
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Marketing Bloggers
June 10, 2008 by Daron Babin
Filed under Episodes
Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.
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Marketing Twenty Something Women
June 3, 2008 by Daron Babin
Filed under Episodes
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
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Women and Politics
May 2, 2008 by Daron Babin
Filed under Episodes
Talking Women and Politics with League of Women Voters President Mary Wilson and discussing about the importance of the female vote in the presidential election and the issues that are impacting women’s decisions in 2008
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The Power of PR
April 8, 2008 by Daron Babin
Filed under Episodes
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
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