VIV Magazine
June 7, 2011 by Daron Babin
Filed under Episodes
Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.
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Marketing to Women–Pioneering the Way
January 11, 2011 by Daron Babin
Filed under Episodes
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
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Reaching the 50+ Women Demographic
November 23, 2010 by Daron Babin
Filed under Episodes
Reaching the 50+ Women Demographic as Maria speaks with Stephen Reiley of Vibrant Nation about the boomer woman and how marketers are missing the mark on her.
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Advertising Agency 2.0
August 17, 2010 by Daron Babin
Filed under Episodes
Maria speaks with Sandy Sabean, Chief Creative Officer for W O M E N K ! N D, a New York-based agency, which harnesses women to produce advertising geared toward their own sex.
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Social Communication with Women
July 27, 2010 by Daron Babin
Filed under Episodes
Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency,will discuss social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.
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Reaching Women Entrepreneurs
June 8, 2010 by Daron Babin
Filed under Episodes
Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom and shares her insight on why these women are successful entrepreneurs.
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Fair Trade for Women Globally
June 1, 2010 by Daron Babin
Filed under Episodes
Phyllis Johnson is the President of BD Imports and is with the International Womens Coffee Alliance. Phyllis works with the International Womens Coffee Alliance and she shares how this organization is shaking things up for women in third world countries and also how she got the United Nations to buy in.
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Financial Risks of Motherhood
April 27, 2010 by Daron Babin
Filed under Episodes
Tara Brettholtz is the Project Manager for Power of a Purse and Director of Mothers and More. Maria talks to Tara about the upcoming Mothers Day Campaign being done by Mothers and More, designed to share the impact and the financial risks of motherhood with women.
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Business Travel Market Trends
November 17, 2009 by Daron Babin
Filed under Episodes
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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Mentoring Business Owners
October 27, 2009 by Daron Babin
Filed under Episodes
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
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