Behavioral Brand Planning and Engagement
November 16, 2010 by Daron Babin
Filed under Episodes
Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands.
His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.
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Technology and Women
February 19, 2008 by Daron Babin
Filed under Episodes
Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer
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