200 Episodes of Purse Strings
April 25, 2012 by Daron Babin
Filed under Episodes
200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show.
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Marketing to Mom
July 20, 2010 by Daron Babin
Filed under Episodes
Maria chats with Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference. Maria and Susan about Kodak’s approach to capturing Mom’s attention and driving her to purchase, and how to make this practical in any business.
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How Design Influences Women
July 13, 2010 by Daron Babin
Filed under Episodes
Maria is joined by Renita Van Dusen, Founder and CEO of Affina, a strategic design firm that specializes in marketing to women. They discuss the influence of design on women and the three top tips Renita has for companies seeking to market to women.
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Marketing to the Post-88
July 6, 2010 by Daron Babin
Filed under Episodes
Heidi Dangelmaier is the founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank. She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Industrial Design Association, Computer Game Developers, Graphis, AIGA, Siggraph, Advertising Association and the Webbys. We’ll be talking about the power of the purse – girl style.
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Driving Your Business Forward
June 22, 2010 by Daron Babin
Filed under Episodes
Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs joins Maria today. Kaira works with women entrepreneurs and gives great tips about how knowing the REAL you can drive your business forward.
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Reaching Women Entrepreneurs
June 8, 2010 by Daron Babin
Filed under Episodes
Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom and shares her insight on why these women are successful entrepreneurs.
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Purse Strings 100th Episode
February 9, 2010 by Daron Babin
Filed under Episodes
Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.
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