Making Male Targeted Products More Female Friendly
August 24, 2010 by Daron Babin
Filed under Episodes
Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.
Podcast: Play in new window | Download
Frito-Lay Female Focused Products
June 16, 2009 by Daron Babin
Filed under Episodes
Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.†Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?
Podcast: Play in new window | Download
Marketing Bloggers
June 10, 2008 by Daron Babin
Filed under Episodes
Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.
Podcast: Play in new window | Download
Women Power Bloggers
March 11, 2008 by Daron Babin
Filed under Episodes
Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger
Podcast: Play in new window | Download
