Frito-Lay Female Focused Products
June 16, 2009 by Daron Babin
Filed under Episodes
Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.†Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?
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