Mentoring Business Owners

October 27, 2009 by  
Filed under Episodes

Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.

International Marketing to Women

December 16, 2008 by  
Filed under Episodes

International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner, plus she explains why companies seeking to connect with women overseas might have an easier go of it than when marketing to women began here in the States.