Mom Insight Trend Report

November 15, 2011 by  
Filed under Episodes

Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.

Moms and Health Care Study

May 17, 2011 by  
Filed under Episodes

Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.

Green Moms Social Study

February 2, 2010 by  
Filed under Episodes

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence.

The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms – who are incredibly influencial – really think about environmental issues.