Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online – and its beyond mommy bloggers.
Learn how marketers are missing the connections to Mom. Kevin Burke – with Lucid Marketing and hearditfromamom.com. discusses how marketers are missing the boat in their connections with Mom.
Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space.