Business Travel Market Trends
November 17, 2009 by Daron Babin
Filed under Episodes
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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Mentoring Business Owners
October 27, 2009 by Daron Babin
Filed under Episodes
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
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Marketing Impact of First Lady Michelle Obama
September 15, 2009 by Daron Babin
Filed under Episodes
Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent.
She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community.
She writes a monthly column in the magazine and a daily Obama Watch section online. Cynthia discusses Ms. Obamas impact on the American woman and marketers.
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Tips for Great Customer Care
August 18, 2009 by Daron Babin
Filed under Episodes
Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.
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New Strategies for Reaching Female Consumers
June 30, 2009 by Daron Babin
Filed under Episodes
Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”.
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Gender Neutral Marketing
May 19, 2009 by Daron Babin
Filed under Episodes
Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market†She talks about shifting from women “overdrive†into gender neutral. What does that mean and why your company should consider it.
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Self Networking and Marketing
May 12, 2009 by Daron Babin
Filed under Episodes
Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of “Savvy Networking”.
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Marketing to Women in a Down Economy
April 14, 2009 by Daron Babin
Filed under Episodes
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.
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Boomers Social Networking
December 23, 2008 by Daron Babin
Filed under Episodes
Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women.
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Marketing Bloggers
June 10, 2008 by Daron Babin
Filed under Episodes
Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.
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