Adult Chocolate Milk
May 3, 2011 by Daron Babin
Filed under Episodes
Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.
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The Boomer Project
April 5, 2011 by Daron Babin
Filed under Episodes
Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.
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Marketing to Women–Pioneering the Way
January 11, 2011 by Daron Babin
Filed under Episodes
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
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Left-Brain Management and Right-Brain Marketing
October 5, 2010 by Daron Babin
Filed under Episodes
Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.
Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.
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Statistical and Qualitative Marketing Analysis
February 23, 2010 by Daron Babin
Filed under Episodes
Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment.
Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.
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Corporate Mom Dropouts
February 16, 2010 by Daron Babin
Filed under Episodes
Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies.
She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.
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Marketing to Young Adults in 2010
January 12, 2010 by Daron Babin
Filed under Episodes
Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.
Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.
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Marketing Trends for Female Consumers in 2010
December 22, 2009 by Daron Babin
Filed under Episodes
Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.
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Targeted Marketing to Female Consumers
December 1, 2009 by Daron Babin
Filed under Episodes
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.
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Business Travel Market Trends
November 17, 2009 by Daron Babin
Filed under Episodes
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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