Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie, SVP, Director of Moms Initiatives at PME Enterprises – home of the marketing to women and marketing to mom conferences.
Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender trends when it comes to marketing to women.
Talking about digital media and its effects on marketing to women as Maria speaks with Womens Media Pioneer and Marketing Communications Specialist Lolita Carrico, founder of MyGloss.com. Shes the original founder of ModernMom.com.
Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females – and to bring trust to a categoroy where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.
Yvonne DiVita, President of Windsor Media Enterprises INC talks to Maria about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational.
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.
International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner, plus she explains why companies seeking to connect with women overseas might have an easier go of it than when marketing to women began here in the States.
Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.