Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.
Jessica Arons, Director of the Womenâ€™s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Womanâ€™s Nation Changes Everything. How companies arenâ€™t keeping up with the demands of their female workforce.
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.
Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.
Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.
Leslie Prevish of Harley Davidson discuss how the company’s marketing strategy to female riders, plus how women are being marketed to participate in sports and outdoor activities.