Chat, Chew and Chocolate
January 26, 2010 by Daron Babin
Filed under Episodes
Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?
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Frito-Lay Female Focused Products
June 16, 2009 by Daron Babin
Filed under Episodes
Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.†Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?
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