Influencer Marketing
August 5, 2008 by Daron Babin
Filed under Episodes
Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.
Podcast: Play in new window | Download
Experimental Marketing
November 13, 2007 by Daron Babin
Filed under Episodes
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
Podcast: Play in new window | Download
