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Influencer Marketing

August 5, 2008 by admin  
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Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.

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Experimental Marketing

November 13, 2007 by admin  
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Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.

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