Marketing Twenty Something Women
June 3, 2008 by Daron Babin
Filed under Episodes
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
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Real Women in Advertisements
October 3, 2007 by Daron Babin
Filed under Episodes
President and Chief Creative Officer for KickSkirt Mary Dean shares insight into what’s been a trend of showing real women not models in advertisements with examples such as Curves fitness centers and Dove soap ad campaigns.
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