Laura Fortner, SVP of marketing and insights for CafeMom â€¦the largest online community for moms was on earlier this year to discuss CafeMomâ€™s joint study called Digital Mom. Now sheâ€™s back, talking about women and gaming. Why are women becoming so core to online games?
Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the “Digital Mom”. What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week’s episode!