Behavioral Brand Planning and Engagement
November 16, 2010 by Daron Babin
Filed under Episodes
Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands.
His consumer insights inspired the successful and controversial launch of a vodka brand aimed at women – Van Gogh Blue. Find out how this brand brought sexy back for females in search of a good drink.
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Feminized Design
August 17, 2009 by Daron Babin
Filed under Episodes
Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women.
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