Targeted Marketing to Female Consumers

Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.

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Engaging Bloggers and Consumers

Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.

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Experimental Marketing

Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.

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