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Making First Impression on Female Consumer

September 1, 2009 by admin
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Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.

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Tags: consumer, female, First Impression, Selling to Women, Toughest Customer, WomenCertified

Feminized Design

August 17, 2009 by admin
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Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women.

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Tags: branding strategy, consumer, cultural insights, design, Feminized Design, global, multidisciplinary, Studio Tu

Geek Girls Guide

July 28, 2009 by admin
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Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.

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Tags: consumer, female, friendly, GeekGirlsGuide.com, marketers, social networks, tech site

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