Marketing to Women–Pioneering the Way
January 11, 2011 by Daron Babin
Filed under Episodes
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
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Left-Brain Management and Right-Brain Marketing
October 5, 2010 by Daron Babin
Filed under Episodes
Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.
Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people and the managers that make marketing decisions.
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New Strategies for Reaching Female Consumers
June 30, 2009 by Daron Babin
Filed under Episodes
Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”.
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