Marketing to Women–Pioneering the Way
January 11, 2011 by Daron Babin
Filed under Episodes
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
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The New Female Consumer: The Rise of the Real Mom
March 23, 2010 by Daron Babin
Filed under Episodes
Ann Mack is director of trend spotting at JWT. JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals. Ann oversees trends analysis, thought leadership and other content initiatives.
She discusses the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and New York Times best selling author, who is a former staff writer at Advertising Age.
This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.
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Marketing to Women in a Down Economy
April 14, 2009 by Daron Babin
Filed under Episodes
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.
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Interactive Trends
December 4, 2007 by Daron Babin
Filed under Episodes
Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.
Podcast: Play in new window | Download
