The Power of PR
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
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Marketing to Boomers
Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers
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Experimental Marketing
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
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Marketers connecting with women
Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses – whether big or small.
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