The Power of PR
April 8, 2008 by Daron Babin
Filed under Episodes
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
Podcast: Play in new window | Download
Marketing to Boomers
January 15, 2008 by Daron Babin
Filed under Episodes
Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers
Podcast: Play in new window | Download
Experimental Marketing
November 13, 2007 by Daron Babin
Filed under Episodes
Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
Podcast: Play in new window | Download
Marketers connecting with women
October 16, 2007 by Daron Babin
Filed under Episodes
Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses – whether big or small.
Podcast: Play in new window | Download
