Growing a Female-Friendly eCommerce Business
February 1, 2011 by Daron Babin
Filed under Episodes
Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.
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Real Definition of Female-Friendly Companies
March 30, 2010 by Daron Babin
Filed under Episodes
Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes.
Wolf says its the only company with a proven system that has significantly increased sales, market share and cost savings through the engagement of employees and female customers in a disciplined program of innovation.
Julie founded Wolf at Best Buy, then struck out on her own to build her consultancy. Find out why she feels a company must change internally before it can ever reach its female audience and move sales.
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Business Travel Market Trends
November 17, 2009 by Daron Babin
Filed under Episodes
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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Mentoring Business Owners
October 27, 2009 by Daron Babin
Filed under Episodes
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
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New Strategies for Reaching Female Consumers
June 30, 2009 by Daron Babin
Filed under Episodes
Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”.
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Marketing to Women Conference
March 25, 2008 by Daron Babin
Filed under Episodes
A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman’s market.
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Seducing the Boys Club
March 4, 2008 by Daron Babin
Filed under Episodes
McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.
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