Business Travel Market Trends
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
Podcast: Play in new window | Download
Mentoring Business Owners
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
Podcast: Play in new window | Download
New Strategies for Reaching Female Consumers
Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”.
Podcast: Play in new window | Download
Marketing to Women Conference
A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman’s market.
Podcast: Play in new window | Download
Seducing the Boys Club
McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.
Podcast: Play in new window | Download
