7 Triggers to Persuasion and Captivation
May 18, 2010 by Daron Babin
Filed under Episodes
Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggers… how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.
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Understanding Target Demographic
July 22, 2008 by Daron Babin
Filed under Episodes
Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.
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Savvy Networking
January 8, 2008 by Daron Babin
Filed under Episodes
Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.
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