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Understanding Target Demographic

July 22, 2008 by admin
Filed under Episodes

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Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.

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Tags: book, marketing consultant, Soccer Mom, Target Demographic, The Soccer Mom Myth

Savvy Networking

January 8, 2008 by admin
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Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.

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Tags: book, business etiquette, personal marketing, Savvy Networking, small business

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