Financial Times Driving Female Purchasing Habits
December 13, 2011 by Daron Babin
Filed under Episodes
Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.
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Behind the PR Blackout
September 8, 2009 by Daron Babin
Filed under Episodes
Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
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Gender Neutral Marketing
May 19, 2009 by Daron Babin
Filed under Episodes
Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market†She talks about shifting from women “overdrive†into gender neutral. What does that mean and why your company should consider it.
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