Behind the PR Blackout

Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.

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Gender Neutral Marketing

Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

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