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Hearts and Minds of Female Consumers

Maria welcomes Amanda Stevens, author of the book PurseStrings – New Ways of Reaching the Hearts and Minds of Female Consumers.

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Women and Their Economic Power

Maria speaks with Maddy Dychtwald, a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.

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9 Ways Women Can Change How We Think about Power

Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 Ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.

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Supporting Multi-Million Dollar Businesses

Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Women’s Presidents Organization (WPO) – for women who lead multi-million dollar businesses.

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Skirts in the Boardroom

Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on tips for womens advancement in the boardroom. An author, speaker, business owner, attorney and more, Marshawn is a shining example of how attitude and gratitude impacts winning in business.

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Power Blogger and Author Heather Armstrong

Maria interviews power blogger, author, and HGTV personality Heather Armstrong. Heather is arguably one of the most powerful blogger in the United States …. Her blog Dooce draws 157,100 of visitors monthly. That puts Dooce in the top 10 blogs. Armstrong was featured by Forbes magazine among 30 honorees on its list of The Most Influential Women In Media for 2009.

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The Power of Early Adopters

Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

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Remodeling Motherhood

Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.

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Gender Neutral Marketing

Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

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Innovation and Trust

Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.

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