Latest Show Episodes & Updates
The Boomer ProjectAir Date: April 5, 2011
Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.
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Air Date: March 23, 2011
Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.
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Air Date: March 15, 2011
Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book …. Unzipped: A Portable Guide to the Anatomy of the Female Customer.
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Air Date: February 23, 2011
Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.
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Air Date: February 15, 2011
Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.
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Air Date: February 8, 2011
Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.
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Air Date: February 1, 2011
Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.
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Air Date: January 25, 2011
Maria speaks with Heather Boushey and Ann O’Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation – How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.
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Air Date: January 18, 2011
Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Womens Presidents Organization (WPO) – for women who lead multi-million dollar businesses.
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Air Date: January 11, 2011
Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
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