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About Purse Strings

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

VIV Magazine
Air Date: June 7, 2011

Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.



Women and Biking
Air Date: May 31, 2011

Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Leslie came from Harley Davidson Motorcycles and is focusing her efforts on women and the good old fashioned bikes with pedals.



Social Trend Spotting
Air Date: May 24, 2011

Marian Salzman is President of North American, Euro RSCG Worldwide PR.
Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that and
get her thoughts on PR, social engagement and more.



Moms and Health Care Study
Air Date: May 17, 2011

Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.



Wage Gap
Air Date: May 10, 2011

Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to improve the lives of women and girls in local communities and throughout the world.



Adult Chocolate Milk
Air Date: May 3, 2011

Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.



Social Engagement 3.0
Air Date: April 26, 2011

Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert. They talk about social engagement 3.o.



The White House Project
Air Date: April 19, 2011

Maria speaks with Marie C. Wilson, who is founder and President of The White House Project,which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.



Shattering the Glass Ceiling
Air Date: April 15, 2011

Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.



The Boomer Project
Air Date: April 5, 2011

Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.



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