Latest Show Episodes & Updates
Reaching Women With Impactful PromotionsAir Date: August 31, 2011
Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.
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Air Date: August 16, 2011
Maria’s guest for today is Jeffery Tobias Halter, author of the book “Selling to Men, Selling to Women” for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men.
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Air Date: August 9, 2011
Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don’t have a big budget.
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Air Date: August 2, 2011
Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.
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Air Date: July 26, 2011
Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network – PepsiCo WIN – is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.
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Air Date: July 19, 2011
Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.
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Air Date: July 12, 2011
Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency to specialize exclusively in products and services targeted to moms.
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Air Date: July 5, 2011
Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing opportunity for clothing manufacturers, designers and others whose business is dressing the majority population in this country.
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Air Date: June 21, 2011
Maria’s guest is Connie Glaser, speaker and author, author of Swim with the Dolphins – a book focused on women in business. Now, Connie has a new book out – and it’s all about how men and women can get along in the work place. The name – GenderTalk Works.
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Air Date: June 14, 2011
Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.
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