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About Purse Strings

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

Latest Show Episodes & Updates

Mom Insight Trend Report
Air Date: November 15, 2011

Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.



Play Like A Man Win Like A Woman
Air Date: November 8, 2011

Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.



Zero Moment of Truth
Air Date: November 1, 2011

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.



Live Your Talk
Air Date: October 25, 2011

Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women’s presentation styles. Believing strong communities come from strong conversations, Jill specializes in helping professionals in technical fields engage through public speaking.



The Changing Boomer
Air Date: October 18, 2011

Maria speaks with Dr. Carol Orsborn …CEO of BoomerInfluence.com and the author of Vibrant Nation: What Boomer Women 50 plus Know, Think, Do and Buy and Boom-Marketing to the Ultimate Power Consumer:the Baby Boomer Woman and and The Art of Resilience: 100 Paths to Wisdom and Strength in an Uncertain World.



Study on Womens Preferences for the Modern Family
Air Date: October 11, 2011

Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women’s preferences on her role within that family.



How to Connect Successfully with Teenage Girls
Air Date: October 4, 2011

Learn key ways to connect with mom and how to connect successfully with teenager girls – who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.



Moms Initiatives at Marketing to Mom
Air Date: September 27, 2011

Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.



Being a Real Mom
Air Date: September 20, 2011

Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.



Gender Equity
Air Date: September 13, 2011

Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.



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