Latest Show Episodes & Updates
Targeted Marketing to Female ConsumersAir Date: December 1, 2009
Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about the differences between women’s half truths or what they admit and whole truths or what they believe, do and buy.
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Air Date: November 24, 2009
Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.
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Air Date: November 17, 2009
Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
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Air Date: November 3, 2009
Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.
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Air Date: October 27, 2009
Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
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Air Date: October 13, 2009
Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.
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Air Date: October 6, 2009
Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.
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Air Date: September 22, 2009
Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.
Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings†and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience.
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Air Date: September 15, 2009
Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent.
She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community.
She writes a monthly column in the magazine and a daily [...]
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Air Date: September 8, 2009
Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
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