Latest Show Episodes & Updates
Hearts and Minds of Female ConsumersAir Date: February 7, 2012
Maria welcomes Amanda Stevens, author of the book PurseStrings – New Ways of Reaching the Hearts and Minds of Female Consumers.
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Air Date: January 31, 2012
Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley
Stephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.
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Air Date: January 24, 2012
Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up — no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.
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Air Date: January 17, 2012
Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?
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Air Date: January 10, 2012
Maria speaks wiith Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.
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Air Date: January 3, 2012
Maria welcomes Liz Fongemie, SVP, PME Enterprises and Project Director for Marketing 2 Women and Marketing 2 Mom conference, Chief Strategy Officer at Euro RSCG Rose Cameron and The director of the Good Housekeeping Research Institute, Miriam Arond.
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Air Date: December 20, 2011
Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012.
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Air Date: December 13, 2011
Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.
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Air Date: November 29, 2011
Maria speaks with Maddy Dychtwald , a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.
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Air Date: November 22, 2011
Learn the secrets to winning in business with the authors of the book Tuning into Mom, Principal at The Cambridge Group Michal Clements and the Chief Marketing Office and VP of Marketing and Media at Purdue University Teri Lucie Thompson.
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