Purse Strings

Keeping Up With Female Workforce Demands

admin — Tue, 16 Mar 2010 22:33:04 +0000

Jessica Arons, Director of the Women’s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Woman’s Nation Changes Everything. How companies aren’t keeping up with the demands of their female workforce.

Social Media Impact on Generosity and World Events

admin — Tue, 09 Mar 2010 23:06:41 +0000

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society’s take on generosity and how social media is amplifying the cause.

Statistical and Qualitative Marketing Analysis

admin — Tue, 23 Feb 2010 23:15:29 +0000

Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment.

Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.

Corporate Mom Dropouts

admin — Tue, 16 Feb 2010 22:54:47 +0000

Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies.

She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.

Purse Strings 100th Episode

admin — Tue, 09 Feb 2010 21:56:48 +0000

Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.

Green Moms Social Study

admin — Tue, 02 Feb 2010 22:37:34 +0000

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence.

The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms – who are incredibly influencial – really think about environmental issues.

Chat, Chew and Chocolate

admin — Tue, 26 Jan 2010 22:36:20 +0000

Dena Patton is the founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?

Capture Your Share of the Worlds Largest, Fastest Growing Market

admin — Tue, 19 Jan 2010 19:02:01 +0000

Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world’s leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market.

Marketing to Young Adults in 2010

admin — Tue, 12 Jan 2010 21:47:45 +0000

Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girls Guide to Life and The Modern Girls Guide to Sticky Situations.

Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.

Marketing Trends for Female Consumers in 2010

admin — Tue, 22 Dec 2009 21:58:30 +0000

Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.

Remodeling Motherhood

admin — Tue, 15 Dec 2009 21:49:23 +0000

Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.

Women and Healthcare

admin — Wed, 09 Dec 2009 04:28:08 +0000

Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.

Targeted Marketing to Female Consumers

admin — Tue, 01 Dec 2009 21:04:29 +0000

Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about Targeted Marketing to Female Consumers and the differences between womens half truths or what they admit and whole truths or what they believe, do and buy.

Struggle To Be A Female Entrepreneur

admin — Tue, 24 Nov 2009 19:23:28 +0000

Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.

Business Travel Market Trends

admin — Tue, 17 Nov 2009 21:48:41 +0000

Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.

Marketing to Moms

admin — Wed, 04 Nov 2009 01:10:29 +0000

Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.

Mentoring Business Owners

admin — Tue, 27 Oct 2009 21:42:47 +0000

Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.

Growing Corporate Smarts in the Social Space

admin — Tue, 13 Oct 2009 22:26:47 +0000

Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.

Holiday Luxury Shopping

admin — Tue, 06 Oct 2009 21:21:51 +0000

Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.

BabyCenter

admin — Tue, 22 Sep 2009 23:45:13 +0000

Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.

Tina Sharkey, chairman and CEO of BabyCenter.com appears on “Purse Strings” and discusses the lure of the BabyCenter.com challenge and the changes she’s made to better connect with her women audience.

Marketing Impact of First Lady Michelle Obama

admin — Tue, 15 Sep 2009 23:20:38 +0000

Cynthia Gordy, Washington Correspondent with ESSENCE magazine… The magazines first ever Washington Correspondent.

She’s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community.

She writes a monthly column in the magazine and a daily Obama Watch section online. Cynthia discusses Ms. Obamas impact on the American woman and marketers.

Behind the PR Blackout

admin — Tue, 08 Sep 2009 18:47:22 +0000

Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.

Making First Impression on Female Consumer

admin — Tue, 01 Sep 2009 21:01:46 +0000

Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.

Tips for Great Customer Care

admin — Tue, 18 Aug 2009 23:13:39 +0000

Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.

Feminized Design

admin — Mon, 17 Aug 2009 17:17:41 +0000

Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the company’s accessories for women.

Mom Blogging Competition

admin — Tue, 04 Aug 2009 22:34:56 +0000

Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space.

Geek Girls Guide

admin — Tue, 28 Jul 2009 23:19:58 +0000

Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.

Women and their Online Habits

admin — Tue, 21 Jul 2009 22:12:35 +0000

Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.

They discuss a study called Power Moms… a look inside the online habits of women of influence.

Women and Online Gaming

admin — Tue, 14 Jul 2009 22:03:26 +0000

Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?

BlogHer ‘09 Conference Preview

admin — Tue, 07 Jul 2009 19:40:55 +0000

BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.

New Strategies for Reaching Female Consumers

admin — Tue, 30 Jun 2009 22:32:52 +0000

Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers”.

Busy Moms on the Go

admin — Tue, 23 Jun 2009 21:58:34 +0000

Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare.

Frito-Lay Female Focused Products

admin — Tue, 16 Jun 2009 23:13:24 +0000

Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Using Twitter to Appeal to Women

admin — Tue, 26 May 2009 18:47:57 +0000

Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year.

Gender Neutral Marketing

admin — Wed, 20 May 2009 03:16:03 +0000

Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

Self Networking and Marketing

admin — Tue, 12 May 2009 20:40:06 +0000

Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of “Savvy Networking”.

Gender Bending for Increased Market Share

admin — Tue, 05 May 2009 22:04:18 +0000

Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Gamma Women in 2009

admin — Wed, 22 Apr 2009 03:35:05 +0000

Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year.

Marketing to Women in a Down Economy

admin — Tue, 14 Apr 2009 20:16:30 +0000

Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.

Handbag Design

admin — Tue, 07 Apr 2009 21:21:14 +0000

Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

Meredith Women’s Network

admin — Wed, 01 Apr 2009 03:54:06 +0000

Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women.

The Digital Mom

admin — Tue, 24 Mar 2009 23:24:22 +0000

Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the “Digital Mom”. What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week’s episode!

Driving Success By Offering Solutions

admin — Tue, 17 Mar 2009 19:55:54 +0000

Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies.

Successful Tools For Jump Starting Your Business

admin — Tue, 10 Mar 2009 21:56:42 +0000

Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy.

Caring Bridge Connecting Families

admin — Tue, 24 Feb 2009 20:56:42 +0000

Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery.

Emerging Shopping Trends for Women 2009

admin — Tue, 17 Feb 2009 21:22:14 +0000

Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok

Best Buy Omega Network

admin — Tue, 10 Feb 2009 21:01:11 +0000

Best Buy Omega Network is a concept focused strictly on women and the store behind it.

Generosity versus Greed Study

admin — Tue, 03 Feb 2009 21:22:04 +0000

CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed.

Success for Women

admin — Tue, 27 Jan 2009 21:28:03 +0000

Erin Casey discusses the new womens interest magazine called Success for Women, now being launched , which features celebrity interviews from Sally Field, Suze Orman, Rachael Ray, Maya Angelou, Maria Shriver, Robin Roberts, Denise Austin and more.

Obama Administration Alpha Panel Study

admin — Tue, 20 Jan 2009 18:36:12 +0000

Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results that include being Optimistic with Clear Priorities for New Administration

New PBS Reality Show with Hannah Keeley

admin — Tue, 13 Jan 2009 18:34:55 +0000

Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series premiering in the spring of 2009, Hannah Help Me, in which she gives a two day life skills makeover on a desperate and overwhelmed mom.

Travel Tourism and the Female Traveler

admin — Tue, 06 Jan 2009 18:33:35 +0000

Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler, including their research to determine exactly the right products and services for women and more.

Boomers Social Networking

admin — Tue, 23 Dec 2008 17:35:46 +0000

Boomers Social Networking with guest Mary Brown, Author of BOOM: Marketing to the Ultimate Power Consumer The Baby Boomer Woman, and she discusses what companies are best marketing to boomer women.

International Marketing to Women

admin — Tue, 16 Dec 2008 15:45:46 +0000

International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner, plus she explains why companies seeking to connect with women overseas might have an easier go of it than when marketing to women began here in the States.

BlogHer Reach Out Tour

admin — Tue, 09 Dec 2008 17:19:07 +0000

Elisa Camahort Page, COO and co-founder of BlogHer. discusses the completed national BlogHer Reach Out Tour and she shares news from that road trip, along with some details on the national conference and their new network TV partnership.

Holiday Food Shopping and Economic Effects

admin — Tue, 02 Dec 2008 17:23:11 +0000

Discussing Holiday Food Shopping and Economic Effects with Beth Peta, the Director of Brand Management for SUPERVALUs Own Brands and how her company has identified a trend and a target that could prove prosperous even in this down economy

Marketing Women Small Business Owners

admin — Tue, 25 Nov 2008 17:26:16 +0000

Marketing to Women Small Business Owners with Joy Ott, regional president for Wells Fargo Bank & national spokesperson for Womens Business Services

Is Marketing to Women Dead

admin — Tue, 18 Nov 2008 17:27:44 +0000

Is Marketing to Women Dead,is answered as Author, blogger, speaker and marketing to women expert Andrea Learned who discusses the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their more feminine brain traits.

Women and Politics

admin — Tue, 04 Nov 2008 17:32:07 +0000

Maria talks with Mary Wilson, the President of the League of Women Voters about the election and politics. They discuss amazing statistics like the high percentage of women who aren’t registered to vote and how women were the deciding factor in the first primary election of this race. Mary discusses the League of Women Voters and their plans for the election.

Surveying Women’s Purchasing Styles

admin — Tue, 28 Oct 2008 18:01:27 +0000

Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles. Specifically, she’ll discuss the difference between single and married women. How has the economy impacted each of the women’s purchasing decisions?

Road Trip Through the American Automobile

admin — Tue, 21 Oct 2008 19:59:26 +0000

Maria Reitan interviews Kelley Styring ,Principal at Insight Farm, about unveiling exciting new research at the Institute for International Research’s “The Market Research Event” about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile with her entire family in a Honda Pilot.

Big Green Purse

admin — Tue, 07 Oct 2008 20:06:51 +0000

Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and she introduces us to an exciting new program that can help everyday consumers get green easily and simply.

Alpha Panel Marketing and Influencer Women

admin — Tue, 30 Sep 2008 20:09:08 +0000

The Alpha Panel is a custom marketing panel of ahead of the curve on influencer women in the US who keep them in touch with what women are thinking and doing on a host of subjects.

Learn about this panel from guests Mary Van Note and Beth Perro Jarvis from Ginger.

Gamma Women Study Results

admin — Tue, 23 Sep 2008 20:30:56 +0000

Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.

Word of Mouth Marketing

admin — Tue, 16 Sep 2008 20:33:07 +0000

Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network tells us how she helps companies spark womens interest, obtain candid feedback, grow word of mouth awareness and build long term brand advocates.

Reaching Hard To Reach Consumers

admin — Tue, 09 Sep 2008 20:34:45 +0000

Maria speaks with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms.

. Duane is a trustee for the Minnesota State Colleges and Universities. He served in the Minnesota Senate, and was the Senate Minority Leader. Duane has an eclectic background – having played 11 seasons in the NFL as linebacker for The Oakland Raiders, Atlanta Falcons and Houston Oilers. Duane and his team have the difficult task of trying to communicate critical information to the gatekeeper mother of minority families – many of whom do not speak English or even understand their own written language. These mothers are the ones who decide how their children will be educated and with the U.S. population becoming increasingly more diverse, reaching these populations is critical. Not only to their own educations, but to the employee base for major employers. Find out how companies are investing in reaching these hard-to-reach moms.

All Access Woman Study

admin — Tue, 02 Sep 2008 20:45:07 +0000

Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women’s attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

Knowing Your Target Customer

admin — Tue, 26 Aug 2008 15:47:51 +0000

Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

Gamma Factor

admin — Tue, 19 Aug 2008 16:03:45 +0000

Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called The Gamma Factor: Women and The New Social Currency.

Influencer Marketing

admin — Tue, 05 Aug 2008 16:04:55 +0000

Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.

Trillion Dollar Moms

admin — Tue, 29 Jul 2008 17:21:23 +0000

Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.

Maria Bailey is the founder and CEO of BlueSuitMom.com. Maria is the host of Mom Talk Radio, nationally syndicated radio show for moms, and host of The Balancing Act on Lifetime TV. She is also the creator of Smart Mom Solutions – a product line that offers solutions to everyday challenges for busy moms. Maria is the CEO of BSM Media is a full service marketing and media firm that specializes in marketing to mothers. She’s the author of numerous books, including “Trillion Dollar Moms: Marketing to a Whole New Generation of Mothers” and the soon to be released “Mom 3.0.”

Understanding Target Demographic

admin — Tue, 22 Jul 2008 17:26:07 +0000

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.

Trend Watching

admin — Tue, 15 Jul 2008 17:27:15 +0000

Nancy Robinson, VP Consumer Strategist of Iconoculture, discusses trend watching and defines for us who are Twisted Traditionalists and the impact they will have on future generations, plus Maria gives us an education on identify Generation Y and GenWe

Engaging Bloggers and Consumers

admin — Tue, 08 Jul 2008 17:32:46 +0000

Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.

Marketing Bloggers

admin — Tue, 10 Jun 2008 17:42:19 +0000

Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.

Marketing Twenty Something Women

admin — Tue, 03 Jun 2008 17:52:22 +0000

Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty

Green Marketplace

admin — Tue, 27 May 2008 17:53:34 +0000

Purse Strings Host, Maria Reitan talks with Mary Hunt, author of In Women We Trust about Women and Green Washing. We also find out if your company hasn’t considered it’s place in the Green space, then you’re already behind. We also find out whether or not every company should get involved in the conversation – if so, how… and how do you fight the battle for credibility in what’s a very skeptical marketplace.

Consulting Companies Marketing to Women

admin — Tue, 20 May 2008 17:54:38 +0000

Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.

Women and Politics

admin — Fri, 02 May 2008 17:55:34 +0000

Talking Women and Politics with League of Women Voters President Mary Wilson and discussing about the importance of the female vote in the presidential election and the issues that are impacting women’s decisions in 2008

Marketing Sports and Outdoors to Women

admin — Tue, 29 Apr 2008 17:56:38 +0000

Leslie Prevish of Harley Davidson discuss how the company’s marketing strategy to female riders, plus how women are being marketed to participate in sports and outdoor activities.

Marketing to Female Entrepreneurs

admin — Tue, 22 Apr 2008 17:57:32 +0000

Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises.

Branding and Marketing

admin — Tue, 15 Apr 2008 17:58:15 +0000

Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.

The Power of PR

admin — Tue, 08 Apr 2008 17:59:07 +0000

Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR

Distributed media networks

admin — Tue, 01 Apr 2008 17:59:57 +0000

Glam Media Regional Director Christine Ryder discusses distributed media networks and how a distributed media network plans on connecting with women.

Marketing to Women Conference

admin — Tue, 25 Mar 2008 18:00:55 +0000

A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman’s market.

Selling to Women

admin — Tue, 18 Mar 2008 18:01:58 +0000

Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences

Women Power Bloggers

admin — Tue, 11 Mar 2008 18:12:33 +0000

Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger

Seducing the Boys Club

admin — Tue, 04 Mar 2008 18:09:11 +0000

McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.

The Wealthy in the Current Economic Climate

admin — Tue, 26 Feb 2008 18:15:33 +0000

Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate

Technology and Women

admin — Tue, 19 Feb 2008 18:16:12 +0000

Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer

Innovation and Trust

admin — Tue, 05 Feb 2008 18:30:54 +0000

Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.

Marketing Sporting Events to Women

admin — Tue, 29 Jan 2008 18:31:41 +0000

Kelly McGrath and Cathy O’Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women

Marketing Omega 3

admin — Tue, 22 Jan 2008 18:32:49 +0000

Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.

Marketing to Boomers

admin — Tue, 15 Jan 2008 18:33:47 +0000

Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers

Savvy Networking

admin — Tue, 08 Jan 2008 18:34:42 +0000

Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.

High Net Worth Woman

admin — Tue, 11 Dec 2007 18:35:20 +0000

Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.

Interactive Trends

admin — Tue, 04 Dec 2007 18:40:30 +0000

Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.

Marketing to Single Women

admin — Tue, 27 Nov 2007 18:42:04 +0000

Discover some startling insight into marketing misconceptions about single women specifically single moms – the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.

The Green Movement

admin — Tue, 20 Nov 2007 18:43:07 +0000

Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.

Experimental Marketing

admin — Tue, 13 Nov 2007 18:44:35 +0000

Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.

Iconic Brands

admin — Tue, 06 Nov 2007 18:45:35 +0000

Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands – how they get that way, how they stay that way… and how women are critical to their success.

Marketing Moms

admin — Tue, 30 Oct 2007 18:57:36 +0000

Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley’s Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.

Marketers connecting with women

admin — Tue, 16 Oct 2007 18:13:59 +0000

Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses – whether big or small.

Real Women in Advertisements

admin — Wed, 03 Oct 2007 18:58:45 +0000

President and Chief Creative Officer for KickSkirt Mary Dean shares insight into what’s been a trend of showing real women not models in advertisements with examples such as Curves fitness centers and Dove soap ad campaigns.